Research methods for business students / Mark Saunders, Philip Lewis and Adrian Thornhill.
By: Saunders, M. N. K [author.].
Contributor(s): Lewis, Philip [author.] | Thornhill, Adrian [author.].
Material type: BookPublisher: New York : Prentice Hall, 2009Copyright date: ©2009Edition: Fifth edition.Description: xxxi, 614 pages : color illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273716860 (paperback).Subject(s): Business -- Research -- Methodology | Business -- Research -- Data processingDDC classification: 650.072Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 650.072 (Browse shelf(Opens below)) | 1 | Available | 00113498 | ||
General Lending | MTU Bishopstown Library Lending | 650.072 (Browse shelf(Opens below)) | 1 | Checked out | 24/01/2022 | 00113500 |
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Enhanced descriptions from Syndetics:
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Includes bibliographical references and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Table of contents provided by Syndetics
- How to use this book
- Guided tour
- Preface
- Contributors
- 1 The nature of business and management research and structure of this book
- 2 Formulating and clarifying the research topic
- 3 Critically reviewing the literature
- 4 Understanding research philosophies and approaches
- 5 Formulating the research design
- 6 Negotiating access and research ethics
- 7 Selecting samples
- 8 Using secondary data
- 9 Collecting primary data through observation
- 10 Collecting primary data using semi-structured, in-depth and group interviews
- 11 Collecting primary data using questionnaires
- 12 Analysing quantitative data
- 13 Analysing qualitative data
- 14 Writing and presenting your project report
- Appendices
- Glossary
- Index
Author notes provided by Syndetics
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.