Integrated marketing communications : student recruitment at Cork Institute of Technology / Mervyn O'Mahony.
By: O'Mahony, Mervyn.
Material type: BookSeries: MBS - Adult and Continuing Education.Publisher: Cork : Cork Institute of Technology, 2009Description: 91 p. : ill. (some col.) ; 30 cm. + hbk.Subject(s): Cork Institute of Technology -- Marketing | Universities and colleges -- Marketing -- Cork (Ireland) | Education, Higher -- MarketingDDC classification: THESES PRESS Dissertation note: Thesis (MBS) - Cork Institute of Technology, 2009.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00183342 |
Total holds: 0
Thesis (MBS) - Cork Institute of Technology, 2009.
Bibliography: p. 76-81.