Doing more business on the Internet : how the electronic highway is transforming American companies / Mary J. Cronin.
By: Cronin, Mary J
.
Material type: 
BookPublisher: New York : Van Nostrand Reinhold, c1995Edition: 2nd ed.Description: xiii, 368 p. : ill. ; 23 cm. + pbk.ISBN: 0442020473.Subject(s): Business enterprises -- Computer networks -- United States | Internet | Information networks | Communication, InternationalDDC classification: 650.0285467 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 650.0285467 (Browse shelf(Opens below)) | 1 | Available | 00152048 |
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Enhanced descriptions from Syndetics:
Building on the information provided in its bestselling predecessor, this new edition of Doing Business on the Internet has been updated to include new opportunities for Internet businesses and innovative applications on the World Wide Web. Through case studies and analysis of successful on-line ventures, this book provides inside information on how a variety of companies are using the Internet to gain competitive advantage. A fascinating and illuminating look at what works, what doesn't, and how to make the most effective use of the Internet.
"Cronin draws from the experiences of more than 100 net-savvy companies to help you develop a cost-effective Internet plan and learn the ropes of interacting with customers online". - NetGuide
Rev. ed. of: Doing business on the Internet. c1994.
Includes bibliographical references and index.
The world of networked information -- A manager's guide to the internet -- The desktop as global village -- Reach out and touch - everyone -- Transforming research and development -- Customer connections -- The entrepreneurial edge -- Putting the network to work -- The home page advantage -- Looking forward.