Zoom : the global race to fuel the car of the future / Iain Carson and Vijay V. Vaitheeswaran.
By: Carson, Iain
.
Contributor(s): Vaitheeswaran, Vijay V
.
Publisher: London : Penguin, 2008Description: viii, 336 p. ; 24 cm. + pbk.ISBN: 9780141036724 ; 0141036729 .Subject(s): Automobile industry and trade -- Forecasting | Automobiles -- Research | Alternative fuel vehicles![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 338.47629222 (Browse shelf(Opens below)) | 1 | Available | 00116455 |
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Enhanced descriptions from Syndetics:
If oil is a problem, it seems that cars are the solution. Working on innovative, environmental technologies and entirely new business models, the car industry could be launching society's greatest leap forward in a hundred years.
Zoom visits the boardrooms of oil executives and shows how some are fearlessly exploring new energy sources and designs. Elsewhere, Carson and Vaitheeswaran examine the alliances that are being formed to end our addiction to oil in both the West and the growing markets of China, India and Russia, as well as what Toyota and the Prius can teach us, economically and ecologically. Zoom also introduces the Thomas Edison of the twenty-first century, a legendary inventor whose revolutionary work with hydrogen-powered vehicles on a pure water loop is already having a positive impact on the environment and the marketplace.
The global race to discover cleaner energy sources is on - and Zoom demonstrates just how cars could be the driving force to a better and cleaner future.
Originally published: New York: Twelve, 2007.
Bibliography: (pages 321-325) and index.
Part I: Highway robbery -- The terrible twins : cars and oil wrote the history of twentieth-century American capitalism -- Down and out in Detroit : how the car industry, the icon of American greatness in the last century, lost its way -- Big oil in big trouble : the world is not running out of oil, but America's oil giants are in trouble even so -- Part II: Can dinosaurs dance? -- The parable of the Prius : how Toyota's culture propelled the once-provincial carmaker past GM to number one -- The axis of oil : oil's geopolitical complications arise from America's bipartisan addiction to oil -- The slumbering giant awakes : the great awakening of America to the dangers of oil addiction and global warming is pushing corporations to act--but can big business really solve the problem? -- Part III: Manifold destiny -- Crouching tiger, leaping dragon : Asia's rise could save, rather than destroy, the planet -- The juice and the jalopy : the same anarchic, amazing forces that brought us the Internet and telecom revolutions are now racing to develop the clean fuels and smart cars of tomorrow -- A call to arms : a grass-roots movement sweeping across America promises to overturn Washington's oil curse--and level the playing field for clean energy and the car of the future.