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Glossary of marketing terms / Norman A. Hart, John Stapleton.
By: Hart, Norman A
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Contributor(s): Stapleton, John | Institute of Marketing | CAM Foundation.
Material type: 
BookSeries: Marketing series (London, England).Publisher: London : Heinemann on behalf of the Institute of Marketing and the CAM Foundation, 1987Edition: 3rd ed.Description: ix, 225 p. ; 22 cm. + pbk.ISBN: 0434918598 .Subject(s): Marketing -- DictionariesDDC classification: 658.800321
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.800321 (Browse shelf(Opens below)) | 1 | Available | 00095489 |
Total holds: 0
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| 658.8002 Database marketing / | 658.800285467 World Wide Web marketing : integrating the Internet into your marketing strategy / | 658.8003 The IEBM encyclopedia of marketing / | 658.800321 Glossary of marketing terms / | 658.800722 Case problems in marketing / | 658.80076 The CIM diploma case study book, 1995-1996. | 658.80076 Business examination questions answered : for marketing and management students / |
Previous ed.: 1981.