Public relations for marketing professionals / Roger Haywood.
By: Haywood, Roger.
Material type: BookPublisher: London : MacMillan, 1998Description: viii, 227 p. ; 24 cm. + pbk.ISBN: 033368477X.Subject(s): Public relations | MarketingDDC classification: 659.2Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 00074328 |
Browsing MTU Bishopstown Library shelves, Shelving location: Lending Close shelf browser (Hides shelf browser)
Enhanced descriptions from Syndetics:
Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public relations can destroy products...or even close companies! An experienced professional in the field of business communications, Roger Haywood shows how to improve marketing effectiveness through good public relations. Eminently practical, it provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations.
Bibliography: (pages 219-220) and index.
Marketing: what business is all about The marketing perspective -- Public relations: the management of reputation Some public relations fundamentals -- Managing public relations The policies, the people, the planning -- Communications and issues audits The objective base for planning -- Public relations budget and resources Appointing and handling professionals -- Public relations direction Planning and writing the brief -- Setting performance criteria Developing and agreeing measurable targets -- Marketing: the diverse business discipline Public relations in marketing planning -- Marketing: the diverse business discipline Public relations in support of marketing implementation -- Marketing: international communications.