Payback : reaping the rewards of innovation / James P. Andrew and Harold L. Sirkin with John Butman.
By: Andrew, James P.
Contributor(s): Sirkin, Harold L | Butman, John | Boston Consulting Group.
Material type: BookPublisher: Boston : Harvard Business School Press, 2006Description: xi, 228 p. ; 24 cm.ISBN: 9781422103135.Subject(s): Technological innovations -- Management | Industrial managementDDC classification: 658.514Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 658.514 (Browse shelf(Opens below)) | 1 | Available | 00106141 | ||
General Lending | MTU Bishopstown Library Lending | 658.514 (Browse shelf(Opens below)) | 1 | Available | 00106142 |
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Enhanced descriptions from Syndetics:
If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success.
Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service?
Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models--integrator, orchestrator, and licenser--each of which balances risk and reward differently.
The authors then present a short list of decisions and activities that you must make--not delegate--to achieve a high return on innovation. You won't find facile answers in Payback --but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.
Includes bibliographical references (pages 213-218) and index.
Overview -- Part One: What is payback? -- Cash and cash traps -- The indirect benefits of innovation -- Part Two: Choosing the optimal model -- The integrator -- The orchestrator -- The licensor -- Part Three: Aligning and leading for payback -- Aligning -- Leading -- Taking action.