Managing innovation, design and creativity / Bettina Von Stamm.

By: Von Stamm, Bettina .

Material type: materialTypeLabel

BookPublisher: New York : J. Wiley, 2003Description: xii, 429 p. : ill. ; 25 cm. + pbk.ISBN: 0470847085 (pbk.).Subject(s): Technological innovations

| Creative ability in business

| Technological innovations -- Management

| Creative ability in business -- Case studiesDDC classification: 658.514

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Enhanced descriptions from Syndetics:

Managing Innovation, Design and Creativity is an exciting new book published in collaboration with the London-based Design Council. The Design Council has commissioned Bettina von Stamm of London Business School to write a collection of case studies that develop the themes of innovation, design and creativity. The book is built around a collection of 10 case studies, drawn from both manufacturing and service sectors, and includes additional chapters discussing key themes and concepts developed in the cases. The findings are invaluable reading for students and practitioners. Develops an integrative approach to innovation, creativity and design, and shows how these topics fit together - identifies tools and techniques that will help improve an organization's effectiveness Provides a collection of substantive case studies drawn from both service (e.g. BBC and Bank of Scotland) and manufacturing (e.g. Black & Decker and GKN) sectors, that are supported by expert commentaries Case teaching notes and other resources are provided on a supporting web site: www.wiley.co.uk/vonstamm

Bibliography: p. 405-419. - Includes index.

Table of contents provided by Syndetics

Introduction
Acknowledgements
1 What are Innovation, Creativity and Design?
Innovation
Creativity
Design
Reading suggestions
2 Innovation = Creativity and Commercialization
Case Study 1: BBC's Walking with Dinosaurs
How it all started
Selling the idea - Phase I
Selling the idea - Phase II
The development and its challenges
Working with BBC Global Brand Management
Questions
Appendix I Meet the dinosaurs
Appendix II Stages of the animation process
Appendix III Excerpt from brand guide
Appendix IV Awards as of 30th October 2001
3 Structured Processes for Developing New Products
The evolution of the new product development process
The stage-gate process
Development funnel and product portfolio management
The role of the project leader
Reading suggestions
4 A Note on Globalization
Myth or reality?
Definitions
Enablers and drivers of globali zation
Advantages of global innovation
The flipside of the coin
Obstacles to global innovation
What does global mean in the context of new product development?
What to consider when going global
Summary
Reading suggestions
5 Innovation and Branding for the Web
Case Study 2: ihavemoved.com - A
What next?
The starting point
Market opportunity and competition
From idea to reality
Value proposition
The revenue model
Looking for funding
Putting the money to work
The need to accelerate growth
Questions
Appendix I Background to the four founders
6 Strategy - Emergent or Planned, and Other Issues
Strategy - planned or emergent?
Strategy and innovation
Useful concepts and frameworks for strategy development
Design and strategy
Reading suggestions
7 Branding and Innovation
What is a brand?
Brands and innovation - a closer look
Brands and the web
Reading suggestions
8 The Value of Market Research
Case Study 3: Black & Decker's Quattro
If I only had time. . .
A new consumer trend
Black & Decker - the company
Developing concept and prototype
Questions
Appendix I Company history
Appendix II Capital appropriation request summary extracts
9 Approaches to Market Research
What is it about market research?
Traditional approaches to market research
The future
Reading suggestions
10 A Note on Teams
Team composition
Reading suggestions
11 Collaboration - Innovation in Manufacturing
Case Study 4: The Lotus Elise
The philosophy behind Lotus and the Elise
Conception and concept
Chassis development
Getting approval
The market and results
The future
Questions
12 The Role of Prototypes
Why use prototypes?
Problems with prototypes
What prototype?
Reading suggestions
13 Collaborating for Innovation
Some background
Reasons for, and benefits of, collaboration
What gets in the way of collaboration?
How to make collaboration work
Reading suggestions
14 Innovation and Industry Context
Case Study 5: Roche-Saquinavir
1995 - a new class of HIV antiviral
Moving into HIV drug research - the situation in 1986
Development - from test tube to mass production
Clinical trials and introduction
Questions

Author notes provided by Syndetics

Bettina von Stamm is based at London Business School where she is responsible for the running of the Innovation Exchange -- a networking initiative that offers a leading collection of resources, data, commercial information, practical advice and support relating to innovation across all fields. Bettina has a first degree in architecture and town planning, an MBA and a PhD from London Business School.