Innovation management and new product development / Paul Trott.
By: Trott, Paul
.
Material type: 
BookPublisher: Upper Saddle River, NJ : Financial Times Prentice Hall, 2005Edition: 3rd ed.Description: xix, 536 p. : ill. (some col.) ; 25 cm. + pbk.ISBN: 0273686437.Subject(s): Technological innovations -- Management | Industrial management | Product managementDDC classification: 658.575 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 00191828 | ||
| General Lending | MTU Bishopstown Library Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 00151140 | ||
| General Lending | MTU Bishopstown Library Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 00183272 | ||
| General Lending | MTU Bishopstown Library Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 00115221 |
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Enhanced descriptions from Syndetics:
Trott adopts a refreshing multi-functional perspective to innovation management and new product development. The structure and content of the third edition is carefully crafted to present NPD as a real management process, with associated challenges and dilemmas clearly highlighted. My MBA and final year undergraduate students find the book accessible and very readable. It provides a valuable support to their learning.Dr. Helen Perks, Chair, Product Development and Management Association (PDMA) UK and Ireland, Manchester Business School, University of Manchester technology into successful products? How can firms capture knowledge and creativity and create a successful end-product? Paul Trott's Innovation Management and New Product Development, 3e answers these questions and explains how innovation and product development is a management process, not just a functional activity. QUOTE FORTHCOMING Development, 3e synthesises the areas of innovation management and new product development for business students. Filled with up-to-date examples to drive home arguments and comprehensive diagrams to illustrate more complex concepts, this lively text shows how the development of new products requires the expertise of a cross-section of areas including finance, manufacturing, human resources, marketing and business strategy. QUOTE FORTHCOMING Portsmouth and holds a PhD from Cranfield University. He has written numerous reports and publications in the area of innovation management.
Includes bibliographical references and index.
Part One: The concept of innovation management -- Innovation management: an introduction -- The context of innovation and the role of the state -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Part Two: Managing technology and knowledge -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development: an introduction -- Managing R&D projects -- The role of technology transfer in innovation -- Part Three: New Product Development -- Product and brand strategy -- New product development -- Packaging and product development -- Market research and its influence on new product development -- Managing the new product development team.
Table of contents provided by Syndetics
- Introduction to Management
- Managing Innovation within Firms
- Innovation and Business Strategy
- Product Planning and Market Research
- The Product Innovation Process
- Managing the Internal Development of New Products
- Managing the R&D Business Strategy Link
- The Management of R&D
- The Role of Technology Transfer in Innovation
- Strategic Alliances and Joint Ventures