MTU Cork Library Catalogue

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Achieving excellence in your coaching practice : how to run a highly successful coaching business / Gladeana McMahon, Stephen Palmer, and Christine Wilding.

By: McMahon, Gladeana, 1954-.
Contributor(s): Palmer, Stephen, 1955- | Wilding, Christine.
Material type: materialTypeLabelBookPublisher: East Sussex : Routledge, 2005Description: x, 238 p. ; 20 cm. + pbk.ISBN: 1583918957 (hbk); 1583918965 (pbk).Subject(s): Executive coaching | Personal coaching | Success in businessDDC classification: 658.407124
Contents:
Introduction -- Part 1: Being self-employed -- Why do you want to be self-employed? -- Are you personally suited to being a coach? -- Dealing with self-employment -- Part 2: Making your business work -- Causes of success vs. failure -- Business planning, and why it is crucial -- Business essentials -- Part 3: Money matters -- Basic finance -- Systems and administrative principles -- Other financial matters -- Part 4: Selling your services -- Marketing -- Image -- Building a referral network -- Converting enquiries -- Part 5: Going into business -- Creating the right environment -- Time management -- What does it mean to be a professional coach? -- Coaching and the law -- How competent are you? -- Keeping records -- Referral issues for coaches.

Enhanced descriptions from Syndetics:

What are the essential skills needed to set up and run a successful coaching practice?

Coaching is the new growth industry in the UK and coaching as a profession is increasingly becoming an attractive option for motivated professionals.

Achieving Excellence in Your Coaching Practice provides a practical and accessible guide to the business skills needed to succeed as a self-employed coach. It focuses on every aspect of setting up and developing a professional and successful coaching practice, including discussion of how to market your business, manage your resources, assess risk, and promote a professional image.

Assuming no prior knowledge or experience of running a business, this book provides an invaluable guide to the major financial, legal and practical issues involved in setting up a coaching practice. It will be welcomed by all coaches, whatever their level of experience.

Includes bibliographical references (pages 219-221) and index.

Introduction -- Part 1: Being self-employed -- Why do you want to be self-employed? -- Are you personally suited to being a coach? -- Dealing with self-employment -- Part 2: Making your business work -- Causes of success vs. failure -- Business planning, and why it is crucial -- Business essentials -- Part 3: Money matters -- Basic finance -- Systems and administrative principles -- Other financial matters -- Part 4: Selling your services -- Marketing -- Image -- Building a referral network -- Converting enquiries -- Part 5: Going into business -- Creating the right environment -- Time management -- What does it mean to be a professional coach? -- Coaching and the law -- How competent are you? -- Keeping records -- Referral issues for coaches.

Table of contents provided by Syndetics

  • Preface
  • Introduction
  • Why do I Want to be Self-employed?
  • Ways of Balancing Your Energy
  • Expectations and Workload
  • Making your Business Work
  • The Characteristics of Success
  • Business Planning, and Why it is Crucial
  • Reducing Financial Risks
  • Help Available
  • Selling your Services
  • The Right Environment
  • Managing Your Time and Resources
  • What Does it Mean to be a Professional Coach?
  • Coaching and the Law
  • Additional Record-keeping

Author notes provided by Syndetics

Gladeana McMahon is a leading personal development and executive coach. She is a Vice President and Fellow of the Association for Coaching and a Fellow of the British Association for Counselling and Psychotherapy

Stephen Palmer is Founder Director of the Centre for Coaching, London and Honorary President and Fellow of the Association for Coaching.

Christine Wilding is an independent coach and motivational trainer working in both private and corporate sectors. She is a Director of Coaching Consultancy Services.

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