Brand new / edited by Jane Pavitt.
Contributor(s): Pavitt, Jane
.
Material type: 
BookPublisher: London : V & A Publications, 2000 [2001]Description: 224 p. : col. ill., ; 29 cm. + pbk.ISBN: 185177324X.Subject(s): Brand name products | Consumption (Economics) | Consumer behavior -- Social aspectsDDC classification: 658.827 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.827 (Browse shelf(Opens below)) | 1 | Available | 00105547 |
Browsing MTU Bishopstown Library shelves, Shelving location: Lending Close shelf browser (Hides shelf browser)
Enhanced descriptions from Syndetics:
Originally published to coincide with a major V&A exhibition, "Brand New" takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st century. Ranging across fashion, design and media, "Brand New" sets out some provocative debates about brands, design and consuming habits. Five key sections look at: the economics and business of branding; personal and social identities in a global, commodified world; the shopping experience from mall to website and the ethical and social questions for both brand and consumer. 20 short features complement the main text, presenting snapshots of retail, branding and consumer behaviour from around the world. Critics, historians, anthropologists, sociologists, designers as well as voices from the business world offer a range of opinions on topics as diverse as shopping in China, fakes and counterfeiting, and the branding of personality. It is aimed at students and observers of modern culture and should appeal to anyone who shops as well as those with an interest in advertising, product design and fashion.
Bibliography: (pages 217-219) and index.
In goods we trust -- Ties that bind: brands, consumers and businesses -- All the world's a store: The spaces of shopping -- Branding the individual -- The point of purchase?