Retailing : an introduction / Roger Cox and Paul Brittain.
By: Cox, Roger Kenneth.
Contributor(s): Brittain, Paul
.
Material type: 
BookPublisher: Harlow : Prentice Hall, 2004Edition: 5th ed.Description: xxvii, 320 p. ; 24 cm. + pbk.ISBN: 0273678191.Subject(s): Retail trade -- Handbooks, manuals, etcDDC classification: 658.87
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.87 (Browse shelf(Opens below)) | 1 | Available | 00090644 |
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Enhanced descriptions from Syndetics:
This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation¿s activities so that the reader will have a solid platform on which to build.
Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.
Bibliography: p. 301-302 - Includes index.
Table of contents provided by Syndetics
- Preface
- Part 1 Retailing and the consumer
- 1 The retail industry
- 2 Retail organizations
- 3 Economics of retailing
- 4 Grand strategies
- 5 International retailing
- 6 Retail planning and strategy
- 7 Retailing research
- 8 The retailing environments
- 9 Consumer buying behaviour
- 10 Segmentation
- Part 2 The retail mix
- 11 Store location
- 12 Product decisions
- 13 Buying
- 14 Stock management
- 15 Pricing
- 16 Advertising
- 17 Personal selling
- 18 Sales promotion and public relations
- 19 Atmosphere and layout
- 20 Customer service decisions
- Part 3 Administration
- 21 General management
- 22 Financial planning
- 23 Human resources
- 24 Property and location development
- 25 Store management
- 26 Technology in retailing
- 27 Retailing and the law
- 28 The future of retailing
- Appendix 1 Bibliography
- Appendix 2 Retail trade associations
- Index