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New products and diversification / by Peter M. Kraushar.
By: Kraushar, Peter M. (Peter Maximilian)
.
Material type: 
BookPublisher: London : Business Books, 1969Description: x, 213 p. : ill ; 23 cm.ISBN: 0220798699.Subject(s): ManagementDDC classification: 658
Contents:
The need for new products or for diversification -- New product failures -- New product success -- Organization for development -- Where is the company going? -- Planning for the 1980s -- Isolation of market opportunities -- Progress up to national launch -- The creative element -- Financial evaluation -- The name -- The price -- Market research for new products -- The trade -- Marketing expenditure -- The role of advertising -- Test marketing -- Acquisitions
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658 (Browse shelf(Opens below)) | 1 | Available | 00028791 |
Total holds: 0
The need for new products or for diversification -- New product failures -- New product success -- Organization for development -- Where is the company going? -- Planning for the 1980s -- Isolation of market opportunities -- Progress up to national launch -- The creative element -- Financial evaluation -- The name -- The price -- Market research for new products -- The trade -- Marketing expenditure -- The role of advertising -- Test marketing -- Acquisitions