Handbook of advertising art production / Richard M. Schlemmer.
By: Schlemmer, Richard M
.
Material type: 
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1976Edition: 2nd ed.Description: x, 277 p. : ill. ; 24 cm.ISBN: 0133725243 .Subject(s): Pictures -- Printing -- Handbooks, manuals, etc | Commercial art -- Printing -- Handbooks, manuals, etc | Advertising layout and typography -- Handbooks, manuals, etc | Photomechanical processes -- Handbooks, manuals, etc | Graphic arts -- Handbooks, manuals, etcDDC classification: 655.2 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 655.2 (Browse shelf(Opens below)) | 1 | Available | 00031006 |
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Bibliography: p. 265. - Includes index.
The functions of the advertising artist -- Advertising material produced by the artist -- The letterpress process -- The lithographic process -- The gravure process -- The silk-screen process -- Copy duplicating -- Photostats -- The reproduction of color -- The preparation of illustrative material -- Typographic production -- The preparation of mechanical art -- Production for the printing processes -- Paper.