Geschichte des Plakates = Histoire de l\'affiche = History of the poster / Josef and Shizuko Müller-Brockmann.
By: Müller-Brockmann, Josef.
Contributor(s): Yoshikawa, Shizuko
.
Material type: 
BookPublisher: London : Phaidon, 2004Description: 244 p. : col. ill. ; 25 x 26 cm. + pbk.ISBN: 9780714844039; 0714844039.Subject(s): Posters -- HistoryDDC classification: 741.67
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 741.67 (Browse shelf(Opens below)) | 1 | Available | CIT Module DESI 6026 - Core reading. | 00114872 | ||
| General Lending | MTU Bishopstown Library Lending | 741.67 (Browse shelf(Opens below)) | 1 | Available | 00079821 | |||
| 3 day loan | MTU Crawford College of Art and Design Library Short Loan | 741.67 (Browse shelf(Opens below)) | 1 | Available | 00088554 | |||
| 3 day loan | MTU Crawford College of Art and Design Library Short Loan | 741.67 (Browse shelf(Opens below)) | 1 | Available | 00051390 | |||
| Reference | MTU Crawford College of Art and Design Library Reference | 741.67 (Browse shelf(Opens below)) | 1 | Reference | 00088488 |
Browsing MTU Crawford College of Art and Design Library shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
Enhanced descriptions from Syndetics:
History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium.
The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer.
The authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered in the least with the original edition's design or layout - staying true to Müller-Brockmann's original and immortal concept.
English, French and German.
First publised by ABC Verlag 1971.
Bibliography: p. 243.
CIT Module DESI 6026 - Core reading.
Author notes provided by Syndetics
Josef Müller-Brockmann (1914-96) was a leading authority on graphic design and a master poster designer. His work is characterized by minimalist clarity and intense composition. Based in Zurich, he lectured extensively and was the author of many books, among them the hugely influential Grid Systems in Graphic Design (1989).
Shizuko Müller-Brockmann (b.1934) worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.