Marketing : an introduction / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
.
Contributor(s): Armstrong, Gary (Gary M.)
.
Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00094379 |
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Includes bibliographical references and indexes.
Part 1: Understanding marketing and the marketing management process -- Social foundations of marketing: Meeting human needs -- Strategic planning and the marketing management process -- Part 2: Analyzing market opportunities -- The marketing environment -- Marketing research and information systems -- Part 3: Selecting target markets -- Consumer markets and consumer buying behavior -- Organizational markets and organizational buyer behavior -- Market segmentation, targeting and positioning -- Part 4: Developing the marketing mix -- Designing products: Products, brands, packaging and services -- Designing products: New-product development and product life-cycle strategies -- Pricing products: Pricing considerations and approaches -- Pricing products: pricing strategies -- Placing products: Distribution channels and physical distribution -- Placing products: Retailing and wholesaling -- Promoting products: Communication and promotion strategy -- Promoting products: Advertising, sales promotion and public relations -- Promoting products: Personal selling and sales management -- Part 5: Extending marketing -- International marketing -- Marketing services, organizations, persons, places and ideas -- Marketing and society: Social responsibility and marketing ethics -- Company cases.