MTU Cork Library Catalogue

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Global e-commerce : text and cases / Ali Farhoomand and Peter Lovelock.

By: Farhoomand, Ali F.
Contributor(s): Lovelock, Peter.
Material type: materialTypeLabelBookPublisher: Singapore : Prentice Hall, 2001Description: xix, 640 p. ; 24 cm.ISBN: 0130612294.Subject(s): Electronic commerce | Business enterprises -- Computer networks | ManagementDDC classification: 658.84
Contents:
Module 1: Building a new business ecosystem -- The marketspace -- The infrastructure -- The regulatory framework -- Module 2: Conducting business in the marketspace -- Business-to-business e-Commerce -- Business-to-Consumer e-Commerce -- Module 3: Building and managing e-relationships -- Trust in the marketspace -- Internet marketing -- Module 4: Transforming the enterprise: The internetworked enterprise -- Techno-business architecture -- Process management through e-Business -- Metamorphosis: The internetworked enterprise.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.84 (Browse shelf(Opens below)) 1 Available 00094688
Total holds: 0

Enhanced descriptions from Syndetics:

For courses in Electronic Commerce. Global e-Commerce: Text and Cases builds theory, fundamentals and structure to show how business models are being transformed by the evolving business order. It combines the traditional business and economics concepts and the emerging principles and theories to draw a blueprint for the network economy. It also uses a set of rich global case studies to show how companies can use the marketspace to expand their market reach, minimize costs, shorten production and ordering cycle time, and ultimately enhance customer value and loyalty. *A rich mix of 16 full-fledged case studies of companies operating in different parts of the world - Highlight specific contexts within which the new business order is taking shape. *Reinforces the application of concepts covered in the book and places e-commerce in an international context. *An up-to-date set of company vignettes - Highlight a particular problem or challenge. *Allows students to apply concepts in a business environment. *Ten chapters covered in four modules - Module 1: Building a New Business Ecosystem outlines the way in which the three major parts of the emerging e-commerce environment - the markets

Includes bibliographical references and indexes.

Module 1: Building a new business ecosystem -- The marketspace -- The infrastructure -- The regulatory framework -- Module 2: Conducting business in the marketspace -- Business-to-business e-Commerce -- Business-to-Consumer e-Commerce -- Module 3: Building and managing e-relationships -- Trust in the marketspace -- Internet marketing -- Module 4: Transforming the enterprise: The internetworked enterprise -- Techno-business architecture -- Process management through e-Business -- Metamorphosis: The internetworked enterprise.

Table of contents provided by Syndetics

  • 1 The Marketspace
  • 2 The Infrastructure
  • 3 The Regulatory Framework
  • 4 Business-to-Business e-Commerce
  • 5 Business-to-Consumer e-Commerce
  • 6 Trust in the Marketspace
  • 7 Internet Marketing
  • 8 Techno-Business Architecture
  • 9 Process Management through e-Business
  • 10 Metamorphosis: The Internetworked Enterprise

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