Entrepreneurship / Robert D. Hisrich and Michael P. Peters.
By: Hisrich, Robert D.
Contributor(s): Peters, Michael P.
Material type: BookPublisher: Boston : McGraw-Hill Inc, 2002Edition: 5th ed.Description: xix, 663 p. : ill. ; 26 cm. + pbk.ISBN: 0072314060.Subject(s): New business enterprises | Entrepreneurship | Business planning | Business enterprises -- Finances | Success in businessDDC classification: 658.421Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.421 (Browse shelf(Opens below)) | 1 | Available | 00100925 | ||
General Lending | MTU Bishopstown Library Lending | 658.421 (Browse shelf(Opens below)) | 1 | Available | 00092380 |
Enhanced descriptions from Syndetics:
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .
Includes bibliographical references and index.
Part I: The entrepreneurial perspective -- The nature and importance of entrepreneurs -- The entrepreneurial and intrapreneurial mind -- The individual entrepreneur -- International entrepreneurship opportunities -- Part II: Creating and starting the venture -- Creativity and the business idea -- Legal issues for the entrepreneur -- The business plan: Creating and starting the venture -- The marketing plan -- The financial plan -- The organizational plan -- Part III: Financing the new venture -- Sources of capital -- Informal risk capital and venture capital -- Part IV: Managing, growing and ending the new venture -- Preparing for the new venture launch: Early management decisions -- Managing early growth of the new venture -- New venture expansion strategies and issues -- Going public -- Ending the venture.
CIT Module MGMT 8020 - Core reading
CIT Module MGMT 8006 - Supplementary reading
Table of contents provided by Syndetics
- Part 1 The Entrepreneurial Perspective
- 1 The Nature and Importance of Entrepreneurship
- 2 The Entrepreneurial Mind-Set
- 3 Entrepreneurial Intentions and Corporate Entrepreneurship
- 4 International Entrepreneurship Opportunities
- Part 2 Creating and Starting the Venture
- 5 Creativity, the Business Idea, and Opportunity Analysis
- 6 Intellectual Property and Other Legal Issues for the Entrepreneur
- 7 The Business Plan: Creating and Starting the Venture
- 8 The Marketing Plan
- 9 The Organizational Plan
- 10 The Financial Plan
- Part 3 Financing the New Venture
- 11 Sources of Capital
- 12 Informal Risk Capital, Venture Capital, and Going Public
- Part 4 Managing, Growing, and Ending the New Venture
- 13 Entrepreneurial Strategy: Generating and Exploiting New Entries
- 14 Strategies for Growth and Managing the Implications of Growth
- 15 Going Global
- 16 Accessing Resources for Growth from External Sources
- 17 Ending the Venture