Building an eBusiness : from the ground up / Elizabeth Eisner Reding.
By: Reding, Elizabeth Eisner
.
Material type: 
BookPublisher: Boston, Mass. : McGraw-Hill, c2001Description: xxi, 164 p. : ill. (some col.) ; 28 cm.ISBN: 0072426365.Other title: Building an electronic business.Subject(s): Electronic commerce | Web sites -- DesignDDC classification: 658.84 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.84 (Browse shelf(Opens below)) | 1 | Available | 00091889 | ||
| General Lending | MTU Bishopstown Library Lending | 658.84 (Browse shelf(Opens below)) | 1 | Available | 00091890 |
Enhanced descriptions from Syndetics:
This is an e-commerce book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-business. This book integrates and fills the gap between How to Design Web Pages and business and marketing courses. It is not a how-to book dealing with the conversion of existing businesses to the electronic arena; it focuses on entrepreneurs who want to begin an e-business but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is aimed at those interested in starting an e-business, it makes use of the Web, and assumes little or no Internet knowledge.
Includes index.
Getting started on the web -- Creating a business plan -- Developing a marketing plan -- Designing a web page -- Creating a website -- Enhancing a web page -- Creating advanced web pages -- Running an ebusiness.
Table of contents provided by Syndetics
- Chapter 1 Getting Started on the Web
- How Are Business Goals and Needs Defined?
- Why Have a Web Presence?
- What is in a Web Page?
- What is a Hyperlink?
- What is a Browser?
- What is a Portal?
- How Do I Find Information on the Web?
- What is a Mail Client?
- How Do I Close a Web Page and End a Web Session?
- Chapter 2 Creating a Business Plan
- Do I Need a Business Plan?
- How Do I Determine Goals For My Business?
- How Do I Describe My Business?
- How Is My Market Analyzed?
- How Is My Product/Service Produced?
- What Are My Strategies?
- What Staff is Needed?
- What Are My Financial Considerations?
- Chapter 3 Developing a Marketing Plan Why is a Marketing Plan Necessary?
- How Do I Start the Marketing Plan?
- What Factors Influence My Business?
- Who Are My Target Customers?
- What Are the Advantages of My Product or Service?
- What Are My Marketing Tactics?
- How Can I Calculate a Marketing Budget?
- Why Will My Business Succeed?
- Chapter 4 Designing a Web Page
- How Do I Design an Effective Web Page?
- How Do I Format Text?
- What Should I Know About Graphic Design?
- How Can I Use Color?
- How Should I Design a Form?
- How Can I Create a Web Site for My Business?
- Where Can I Find Web Design Resources?
- What Should I Consider for Special-Needs Audience?
- Chapter 5 Creating a Web Site
- How Do I Plan a Web Site?
- How Can I Find Web Authoring Tools?
- What is HTML?
- How is a Web Site Created?
- How Can I modify a Web Page?
- How Do I Add a List to a Page?
- How Can I Add a Hover Button?
- How Can I Create a Navigation Bar?
- Chapter 6 Enhancing Web Pages
- What Is a Graphic Image?
- Where Can I Get Images?
- How Can I Insert an Image?
- How Is a Hyperlink Inserted?
- How Are Multimedia Files Used?
- What is a Form?
- How Is a Form Created?
- How Can I Modify a Form?
- Chapter 7 Creating Advanced Web Pages
- Why Should I Use a Table?
- How is a Table Created?
- How Can I Format a Table?
- How Can I Use Colors and Borders?
- How Can I Control Table Elements?
- What are Frames?
- How Can I Build Framed Pages?
- How Can I Include Links in My Site?
- Chapter 8 Running an E-Business
- How Much Accounting Should I Know?
- What Management Techniques Are Helpful?
- How Can I Work From A Distance?
- How Can I Get Help?
- Glossary