MTU Cork Library Catalogue

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The weightless society : living in the new economy bubble / Charles Leadbeater.

By: Leadbeater, Charles.
Material type: materialTypeLabelBookPublisher: New York : Texere, 2000Description: xi, 260 p. ; 24 cm.ISBN: 1587990016.Subject(s): Entrepreneurship | Business planning | Economic developmentDDC classification: 658.401
Contents:
Part One: Living on thin air -- When ignorance works -- We\'re going on a bear hunt -- A piece of cake -- Knowing to compete -- Part Two: Companies -- Corporate collapse -- Creating knowledge -- If organizations were like brains -- Evolutionary innovation -- The personalized company -- Part Three: Entrepreneurs and networks -- Entreprenerve -- The networked economy -- The intelligent region -- The ethic of the new economy -- Part Four: The knowledge society -- Who should own knowledge? -- Is the new economy green? -- Creating social capital -- Public policy and the knowledge society -- Prepare to be made ignorant.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.401 (Browse shelf(Opens below)) 1 Available 00079136
General Lending MTU Bishopstown Library Lending 658.401 (Browse shelf(Opens below)) 1 Available 00079147
Total holds: 0

Enhanced descriptions from Syndetics:

The Weightless Society shows why entrepreneurship will become a mass activity, companies will need to be structured as if they were brains, ownership must be broadly spread, networks will become the main way of organizing the knowledge economy, and truth and collaboration will be the new ethics of the new economy.

Bibliography: p. 249-252. - Includes index.

Part One: Living on thin air -- When ignorance works -- We\'re going on a bear hunt -- A piece of cake -- Knowing to compete -- Part Two: Companies -- Corporate collapse -- Creating knowledge -- If organizations were like brains -- Evolutionary innovation -- The personalized company -- Part Three: Entrepreneurs and networks -- Entreprenerve -- The networked economy -- The intelligent region -- The ethic of the new economy -- Part Four: The knowledge society -- Who should own knowledge? -- Is the new economy green? -- Creating social capital -- Public policy and the knowledge society -- Prepare to be made ignorant.

Reviews provided by Syndetics

Publishers Weekly Review

Early in 1978, Swedish advertising executive Gunnar Broman led a small delegation of his countrymen to New York with a commission from his country's Liquor Monopoly to promote the import of Swedish vodka into the United States market. At their first marketing meeting, Broman, whose previous claim to fame was a hugely popular porridge promotion, faced three challenges: not only did the vodka lack a name and a package, but the product itself did not yet exist. From that inauspicious beginning, Hamilton spins out a rollicking tale in which a zany cast of government bureaucrats, marketing mavens and profit-seeking distributors collided with numerous business nostrums and yet managed to create a brand that became the leading imported vodka in the United States by 1985. Hamilton, a leading Swedish journalist and television personality, revels in the absolute lunacy of a vodka that was first concocted in 1978 and distilled at a newly built plant in Arstadal outside Stockholm being represented as a liquor made in the ancient distillery town of Ahus according to a tradition dating back 400 years. Though Hamilton may direct his savage wit at the alchemical wizardry of the advertising industry, the very real benefits of savvy positioning and eye-catching media campaigns in the selling of Absolut vodka also come through loud and clear in this highly entertaining business-behind-the-business report. (Dec. 1) (c) Copyright PWxyz, LLC. All rights reserved

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