Business research methods : strategies, techniques and sources / edited by Teresa Brannick and William K. Roche.
Contributor(s): Brannick, Teresa
| Roche, William K.
Material type: 
BookSeries: Irish studies in management.Publisher: Dublin : Oak Tree Press, 1997Description: xx, 296 p. ; 24 cm. + pbk.ISBN: 1860760007 .Subject(s): Industrial management -- ResearchDDC classification: 658.0072 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.0072 (Browse shelf(Opens below)) | 1 | Available | 00076299 |
Enhanced descriptions from Syndetics:
Designed for students undertaking project and thesis work at graduate level, this text should guide those faced with projects and dissertations through the maze of research methods. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process, and shows how this, combined with technical knowledge, will enable students to select effective research approaches and strategies.
Includes bibliographical references.
An overview of the research process / Teresa Brannick -- Conducting survey research: a practical guide / Miriam Murphy -- The sampling process / James Williams -- Selecting case studies in business research / William K. Roche -- Doing action science in your own organisation / David Coghlan and Joe McDonagh -- Writing skills for authors of business research papers and reports / Mary Condren -- Sources of secondary data / John Fay -- Marketing information sources / Sean de Burca -- Irish financial data sources / Simon Stevenson and Paul Ryan -- Documentary and statistical data sources for research in industrial relations and human resource management / William K. Roche -- Business research using the internet: a practical path to information gathering / Alan J. Whelan and Damian Thomas.