Image from Syndetics
Advertisement writing / Frank Jefkins.
By: Jefkins, Frank William
.
Material type: 
BookPublisher: Plymouth : Macdonald and Evans, 1976Description: vii, 248 p., [8] p. plates : ill., facsims ; 22 cm. + pbk.ISBN: 0712101381 .Subject(s): Advertising copy | Advertising, Newspaper | Advertising, MagazineDDC classification: 659.1322
Contents:
Introduction to copywriting -- Anatomy of an advertisement -- The headline: twenty-seven kinds discussed -- Special copy uses: recruitment, financial, overseas -- Sales letter writing
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 659.1322 (Browse shelf(Opens below)) | 1 | Available | 00032842 |
Total holds: 0
Includes index.
Introduction to copywriting -- Anatomy of an advertisement -- The headline: twenty-seven kinds discussed -- Special copy uses: recruitment, financial, overseas -- Sales letter writing