MTU Cork Library Catalogue

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Designing surveys : a guide to decisions and procedures / Ronald Czaja and Johnny Blair.

By: Czaja, Ronald.
Contributor(s): Blair, Johnny.
Material type: materialTypeLabelBookSeries: The Pine Forge Press series in research methods and statisticsRichard T. Campbell and Kathleen S. Crittenden.Publisher: Thousand Oaks, Calif. : Pine Forge Press, 1996Description: xvii, 269 p. : ill ; 23 cm. + pbk.ISBN: 0803990561.Subject(s): Surveys | Sampling (Statistics)DDC classification: 001.4222
Contents:
An introduction to Surveys and to this Book -- Stages of a Survey -- Selecting the method of Data Collection -- Questionnaire Design: Writing the Questions -- Questionnaire Design: Organizing the Questions -- Questionnaire Design: Testing the Questions -- Designing the sample -- Selecting a Sample -- Reducing Sources of Error in Sampling and Data Collection -- The Methodology Report.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 001.4222 (Browse shelf(Opens below)) 1 Available 00016139
General Lending MTU Bishopstown Library Store Item 001.4222 (Browse shelf(Opens below)) 1 Available 00016138
Total holds: 0

Enhanced descriptions from Syndetics:

With the most modern survey techniques and procedures presented in an accessible format, Designing Surveys has been specifically written for the undergraduate student or novice researcher who is learning how to design and conduct a reliable survey research project, perhaps for the first time.

Includes bibliographical references (pages 259-263) and index.

An introduction to Surveys and to this Book -- Stages of a Survey -- Selecting the method of Data Collection -- Questionnaire Design: Writing the Questions -- Questionnaire Design: Organizing the Questions -- Questionnaire Design: Testing the Questions -- Designing the sample -- Selecting a Sample -- Reducing Sources of Error in Sampling and Data Collection -- The Methodology Report.

Table of contents provided by Syndetics

  • An Introduction to Surveys and to this Book
  • Stages of a Survey
  • Selecting the Method of Data Collection
  • Questionnaire Design
  • Writing the Questions
  • Questionnaire Design
  • Organizing the Questions
  • Questionnaire Design
  • Testing the Questions
  • Designing the Sample
  • Selecting a Sample
  • Reducing Sources of Error in Sampling and Data Collection
  • The Methodology Report

Reviews provided by Syndetics

CHOICE Review

Most of the text of this second edition is identical to that of the first (1996). Czaja and Blair have provided modest changes to account for the impact of new electronic possibilities (e.g., the Internet, cell phones, pagers, caller ID, laptop computers, personal digital assistants). Chapter 9, "Reducing Sources of Error in Data Collection," has the greatest amount of revision; chapters 3, 6, 8, and 10 have small additions. Chapter 9 has been reworked to include measures of survey quality, interviewer effects, and a consideration of e-mail versus Web data collection. The publisher indicates that the book is intended for use in undergraduate survey methods courses. As a text for juniors or seniors, this version, well written and easy to follow, would be very useful. The authors enlarge their consideration of computer-assisted personal interviews (CAPI) and computer-assisted telephone interviews (CATI). As before, chapter 3, "Selecting the Method for Data Collection," is perhaps the best; it now includes a section on Internet surveys. For first-time library purchases, this edition is recommended; libraries holding the first edition may choose not to acquire it since updates relating to new technologies have been widely reported elsewhere. ^BSumming Up: Optional. General readers; undergraduates. G. R. Walden Ohio State University

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