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Consumer behavior : contemporary research in action / Robert J. Holloway, Robert A. Mittelstaedt and M. Venkatesan.
By: Holloway, Robert J
.
Contributor(s): Mittelstaedt, Robert A | Venkatesan, M.
Material type: 
BookPublisher: Boston : Houghton Mifflin, [1970 1971]Description: viii, 458 p. : ill. ; 24 cm.ISBN: 0395046386.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.82
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.82 (Browse shelf(Opens below)) | 1 | Available | 00034637 |
Total holds: 0
Includes bibliographical references.