Business economics : decision-making and the firm / David Brewster.
By: Brewster, David
.
Material type: 
BookPublisher: London : Dryden, 1997Description: x, 345 p. : ill ; 25 cm. + pbk.ISBN: 0030990173.Subject(s): Managerial economicsDDC classification: 658 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658 (Browse shelf(Opens below)) | 1 | Available | 00010598 |
Enhanced descriptions from Syndetics:
This is a short introductory text providing a comprehensive account of how economics explains and analyses the functions and operations of firms in a modern industrial society. It discusses the concepts needed to understand the behaviour of firms. The text is concerned essentially with the decision-making processes of firms - it discusses the nature of their decisions, what determines them and their effects. Comparisons are made wherever possible between the behaviour and policies of companies in the UK and the activities of similar firms in the rest of Europe, the US and Japan. This text is a more practical option to Moschandreas, which is very theoretical.
Includes bibliographical references (p. 315-321) and index.
Introduction -- The market environment -- UK Industrial and labour market structure - a comparative analysis -- The firm in theory and practice -- Fundamental concepts in microeconomics and business decision-making -- Production and costs analysis -- Demand and revenue analysis -- Corporate decision-making within alternative market structures -- Ownership, control and corporate objectives -- Pricing decisions -- Advertising and branding decisions -- Investment and financing decisions -- Mergers and multimarket strategies -- Labour market decisions and the firm -- Industry policy and the firm.