Marketing apocalypse / edited by Stephen Brown, Jim Bell and David Carson.
Contributor(s): Brown, Stephen | Bell, Jim | Carson, David.
Material type: BookSeries: Routledge advances in management and business studies.Publisher: London ; New York : Routledge, 1996Description: xvii, 291 p. : ill. ; 24 cm.ISBN: 0415148227.Subject(s): Marketing | Forecasting | Twenty-first century -- ForecastsDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00010583 |
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Enhanced descriptions from Syndetics:
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Includes bibliographical references and indexes.
Part I: Crisis -- Part II: Judgement -- Part III: Renovation.
Table of contents provided by Syndetics
- Preface
- 1 Apocaholics Anonymous: Looking back on the End of Marketing
- Part 1 Crisis
- 2 Trinitarianism, the Eternal Evangel and the Three Eras Schema
- 3 Making a Drama out of a Crisis: The Final Curtain for the Marketing Concept
- 4 Apocalyptus Interruptus: A Tale by Parables, Apostles and Epistles
- 5 On Aura, Illusion, Escape and Hope in Apocalytic Consumption: The Apotheosis of Las Vegas
- Part 2 Judgement
- 6 In Search of the Hidden Go(o)d: A Philosophical Deconstruction and Narratological Revisitation of the Eschatological Metaphor in Marketing
- 7 The Protestant Ethic and the Spirit of Marketing: Visions of the End
- 8 Markets: Exchange and the Extreme Cornelius
- 9 The Fall and Rise of Marketing Fundamentalism: The Case of the 'Nature and D'ecouvertes' Distribution Concept
- Part 3 Renovation
- 10 Marketing Adidimus
- 11 Advertising Research: Sins of Omission and Inaugurated Eschatology
- 12 The Pathetic Phallusies of St. Thomas Aquinas and why Marketing Should Give Eve a Break
- 13 On Eschatology, Onanist Scatology, or Honest Catalogy?
- Cat Singing and Cat Slinging as Riffs, Rifts and Writs in A Catalytic Catechism for the Cataclysm
- 14 The Future is Past: Marketing, Apocalypse and the Retreat From Utopia