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The psychology of leisure travel : effective marketing and selling of travel services / Edward J. Mayo, Jr., Lance P. Jarvis.
By: Mayo, Edward J
.
Contributor(s): Jarvis, Lance P.
Material type: 
BookPublisher: Boston, Mass. : CBI Pub. Co, 1981Description: xxi, 281 p. : ill. ; 24 cm. + hbk.ISBN: 0843622040 .Subject(s): Travel -- Psychological aspects | Travelers -- PsychologyDDC classification: 338.4791
Contents:
The study of travel and leisure behavior -- The perception of travel -- Learning and travel behavior -- Personality and travel behavior -- Motivation: why people travel -- Attitudes and travel behavior -- Group influences on travel behavior
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00025546 |
Total holds: 0
Includes bibliographical references and index.
The study of travel and leisure behavior -- The perception of travel -- Learning and travel behavior -- Personality and travel behavior -- Motivation: why people travel -- Attitudes and travel behavior -- Group influences on travel behavior