Marketing management : a resource-based approach for the hospitality and tourism industries / Richard Teare, Stephen Calver, Jorge Costa.
By: Teare, Richard
.
Contributor(s): Calver, Stephen | Costa, Jorge.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
![](/opac-tmpl/bootstrap/images/filefind.png)
![](/opac-tmpl/bootstrap/images/filefind.png)
Contents:
Marketing fundamentals -- Marketing research -- Marketing planning and segmentation -- Marketing mix -- Marketing strategy.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00070914 | ||
General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00070915 |
Total holds: 0
Browsing MTU Bishopstown Library shelves, Shelving location: Store Item Close shelf browser (Hides shelf browser)
Enhanced descriptions from Syndetics:
Each book in this series acts as a core thread aimed to assist both student and lecturer through the increasing complexity and range of subjects which make up hospitality and tourism courses.
Marketing fundamentals -- Marketing research -- Marketing planning and segmentation -- Marketing mix -- Marketing strategy.