Behavioural science for marketing and business students / Joseph MacDonagh and Rebecca Weldridge.
By: MacDonagh, Joseph.
Contributor(s): Weldridge, Rebecca.
Material type:
BookPublisher: Dublin : Gill & MacMillan, 1994Description: 199 p. : ill., ports ; 24 cm. + pbk.ISBN: 071712164X ; 071712164X .Subject(s): Behaviorism (Psychology)
| Organizational behaviorDDC classification: 302.35 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 302.35 (Browse shelf(Opens below)) | 1 | Available | 00156036 |
Enhanced descriptions from Syndetics:
This text on behavioural sciences is suitable for students of the Marketing Institute of Ireland and basic psychology for business courses. It is written in a simple and jargon-free manner using Irish examples to illustrate particular points and covers the social and economic history of Ireland over the last 30 years. Each chapter has clearly defined section headings, summaries and possible exam questions.
Includes bibliographical references (pages 190-194) and index.
Behavioural science -- Perception -- Learning and memory -- Motivation -- Attitudes -- Personality -- Groups -- Organisations and organisational behaviour -- Culture and society -- Trends in Irish social change.