Marketing tourism : a practical guide / Alan Jefferson and Leonard Lickorish.
By: Jefferson, Alan.
Contributor(s): Lickorish, Leonard J. (Leonard John).
Material type: BookPublisher: Harlow : Longman, c1991Edition: 2nd ed.Description: vi, 207 p. ; 22 cm. + pbk.ISBN: 0582095069 .Subject(s): Tourism -- MarketingDDC classification: 338.4791Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00021566 |
Includes bibliographical references and index.
Travel and the tourist -- The tourist service trades -- The marketing concept -- Market research -- Product analysis -- Market analysis and segmentation -- Market measurement and forecasting -- Travel and holiday motivations -- External factors -- Marketing planning -- Marketing tools and techniques -- The marketing mix and cooperative marketing -- Budgets and allocations -- Marketing organisation and structure -- Marketing strategy -- After sales service -- Product development -- Product presentation -- Themes and anniversaries -- Seasonality -- Business travel -- The marketing audit -- The role of the National tourist organisation -- Future trends.