MTU Cork Library Catalogue

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Marketing tourism : a practical guide / Alan Jefferson and Leonard Lickorish.

By: Jefferson, Alan, 1931-.
Contributor(s): Lickorish, Leonard J. (Leonard John).
Material type: materialTypeLabelBookPublisher: Harlow : Longman, c1991Edition: 2nd ed.Description: vi, 207 p. ; 22 cm. + pbk.ISBN: 0582095069 .Subject(s): Tourism -- MarketingDDC classification: 338.4791
Contents:
Travel and the tourist -- The tourist service trades -- The marketing concept -- Market research -- Product analysis -- Market analysis and segmentation -- Market measurement and forecasting -- Travel and holiday motivations -- External factors -- Marketing planning -- Marketing tools and techniques -- The marketing mix and cooperative marketing -- Budgets and allocations -- Marketing organisation and structure -- Marketing strategy -- After sales service -- Product development -- Product presentation -- Themes and anniversaries -- Seasonality -- Business travel -- The marketing audit -- The role of the National tourist organisation -- Future trends.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 338.4791 (Browse shelf(Opens below)) 1 Available 00021566
Total holds: 0

Includes bibliographical references and index.

Travel and the tourist -- The tourist service trades -- The marketing concept -- Market research -- Product analysis -- Market analysis and segmentation -- Market measurement and forecasting -- Travel and holiday motivations -- External factors -- Marketing planning -- Marketing tools and techniques -- The marketing mix and cooperative marketing -- Budgets and allocations -- Marketing organisation and structure -- Marketing strategy -- After sales service -- Product development -- Product presentation -- Themes and anniversaries -- Seasonality -- Business travel -- The marketing audit -- The role of the National tourist organisation -- Future trends.

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