Enhanced descriptions from Syndetics:

An analysis of the key works of 20th century graphic design, using case studies of the successful marriage of form and content. It explores 100 classic and contemporary works and explains why they are aesthetically significant, and how they function as good design.

Reviews provided by Syndetics

CHOICE Review

These 94 essays describe both little-known artifacts and recognizable icons that span 20th-century design in the West. Each essay is accompanied by a small, black-and-white photographic example of the object or design. The essays are not chronologically arranged but divided into eight themes: persuasion, media (the largest with 26 essays), language, identity, information (the shortest with only three essays), iconography, style, and commerce. The authors have neglected to include any design or designers from the East; perhaps their intention is to produce a follow-up volume. The essays are short but highly readable and informative, usually focusing on one object and providing some interesting insights into the object's creation and impact. Students of graphic design history will find appealing analysis and critical points of view to consider. Design Literacy will appeal to both the general reader, whose curiosity may be piqued by recognizing some of our most famous icons, and professionals/practitioners, whose knowledge and sensitivity to design may be heightened by these thoughtful essays. General; undergraduate (including two-year technical program) through professional. D. Ichiyama Purdue University

Author notes provided by Syndetics

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design.

He lives in New York City.

(Bowker Author Biography)