Paul Rand / Steven Heller ; with an essay by Jessica Helfand.
By: Heller, Steven
.
Contributor(s): Rand, Paul | Helfand, Jessica [contributor].
Material type: 
BookPublisher: London : Phaidon, 1999Description: 255 pages : illustrations (some color) ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0714839949 (paperback).Subject(s): Rand, Paul, 1914-1996 -- Criticism and interpretation | Design -- United States -- History -- 20th century | Commercial art -- United States -- History -- 20th century | Graphic artsDDC classification: 741.6092 RAN | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 741.6092 RAN (Browse shelf(Opens below)) | 1 | Available | 00106263 | ||
| General Lending | MTU Crawford College of Art and Design Library Lending | 741.6092 RAN (Browse shelf(Opens below)) | 1 | Available | 00192284 |
Enhanced descriptions from Syndetics:
Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history.
Rand's own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.
Bibliography: (pages 247-249) and index.
Introduction / George Lois -- Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand.
Author notes provided by Syndetics
Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design.He lives in New York City.
(Bowker Author Biography)