Enhanced descriptions from Syndetics:

Television Culture provides a comprehensive introduction to television studies. Fiske examines both the economic and cultural aspects of television, and investigates it in terms of both theory and text-based criticism. Fiske introduces the main arguments from current British, American, Australian, and French scholarship in a style accessible to the student, providing an integrated study of approaches to the medium.

Table of contents provided by Syndetics

• Acknowledgements (p. vii)
• Chapter 1 Some Television, Some Topics, and Some Terminology (p. 1)
• Chapter 2 Realism (p. 21)
• Chapter 3 Realism and Ideology (p. 37)
• Chapter 4 Subjectivity and Address (p. 48)
• Chapter 5 Active Audiences (p. 62)
• Chapter 6 Activated Texts (p. 84)
• Chapter 7 Intertextuality (p. 108)
• Chapter 8 Narrative (p. 128)
• Chapter 9 Character Reading (p. 149)
• Chapter 10 Gendered Television: Femininity (p. 179)
• Chapter 11 Gendered Television: Masculinity (p. 198)
• Chapter 12 Pleasure and Play (p. 224)
• Chapter 13 Carnival and Style (p. 240)
• Chapter 14 Quizzical Pleasures (p. 265)
• Chapter 15 News Readings, News Readers (p. 281)
• Chapter 16 Conclusion: the Popular Economy (p. 309)
• References (p. 327)
• Name Index (p. 343)
• Subject Index (p. 348)

Reviews provided by Syndetics

CHOICE Review

This is one of the most important books on television criticism yet published. In his earlier writings (Introduction to Communication Studies, CH, Oct '82, and, with John Hartley, Reading Television, CH, Sep '79), Fiske identified himself as a keen, original analyst of the narrative forms and ideological codes communicated in late capitalist popular culture. Touched by Marxist and semiotic critical approaches, yet not identifiable with any one school of thought, Fiske places great credit on "the people" as the ultimate producers of what is or is not successful in popular culture. There is a critical populism in his methodology that makes his conclusions provocative and rewarding. This book is intelligent without being either pretentious or unbearably erudite. Strongly recommended for all graduate and upper-division undergraduate students of media and/or communication. J. F. MacDonald Northeastern Illinois University

Author notes provided by Syndetics

John Fiske was born in Hartford, Connecticut on March 30, 1842. After graduating from Harvard Law School in 1865, he opened a law practice in Boston but soon turned to writing. His career as an author began in 1861, with an article on "Mr. Buckle's Fallacies," published in the National Quarterly Review. Since that time he had been a frequent contributor to American and British periodicals.

Early in his career Fiske also achieved popularity as a lecturer on history and in his later life was occupied mostly with that field. In 1869 to 1871 he was University lecturer on philosophy at Harvard, in 1870 an instructor in history there, and in 1872 to 1879, assistant librarian. On resigning as librarian in 1879, he was elected as a member of the board of overseers, and at the end of the six year term, was reelected in 1885. Since 1881 he had lectured annually on American history at Washington University, St. Louis, Missouri, and since 1884 had held a professorship of American history there. He lectured on American history at University College, London, in 1879, and at the Royal institution of Great Britain in 1880.

A large part of his life had been devoted to the study of history; but at an early age, inquiries into the nature of human evolution led him to carefully study the doctrine of evolution, and it was of this popularization of European evolutionary theory that the public first knew him.

Fiske's historical writings include The Critical Period of American History, 1783-1789, The Beginnings of New England, The American Revolution, The Discovery of America, Old Virginia and Her Neighbors, Dutch and Quaker Colonies in America, The Mississippi Valley in the Civil War, and New France and New England.

John Fiske died in 1901.

(Bowker Author Biography)