Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward)
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Contributor(s): Belch, Michael A
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Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 00082894 |
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Includes bibliographical references (EN-EN22) and indexes.
Part One: The role of IMC in marketing -- Part Two: Integrated marketing program situation analysis -- Part Three: Analyzing the communication process -- Part Four: Objectives and budgeting for integrated marketing communications programs -- Part Five: Developing the integrated marketing communications program -- Part Six: Monitoring, evaluation and control -- Part Seven: Special topics and perspectives.