Includes bibliographical references and index.

Prologue - Overcoming objections to new technology - insights and recommendations -- Section I. The Measurement tools -- Measuring the importance of attributes to consumers -- Testing foods on a blind versus branded basis -- Measuring consumer discrimination on attributes -- Validating panel ratings -- Fatigue analysis - How many products can an individual really test -- Measuring the communication of packages -- Consumer evaluation of price variables -- Product testing with children -- Section II. Mining the database for insights -- Developing and optimizing concepts for food products -- Segmenting consumers by sensory preferences and level of liking -- Relating expert and consumer ratings to develop an integrated database -- Section III. Using the data for technical and marketing guidance -- Screening many submissions or new ingredients -- Optimizing products for acceptance, cost and stability -- Developing products from concepts -- Creating panels for product development and quality control: Efficient procedures and examples -- Category appraisal - Integrating product and marketing data.