MTU Cork Library Catalogue

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Persuasion : advances through meta-analysis / edited by Mike Allen and Raymond W. Preiss.

Contributor(s): Allen, Mike, 1959- | Preiss, Raymond W.
Material type: materialTypeLabelBookSeries: Quantitative methods in communication.Publisher: Cresskill, N.J. : Hampton Press, c1998Description: viii, 280 p. ; 23 cm + hbk.ISBN: 1572730668 (m) (hbk); 1572730676 (v) (pbk).Subject(s): Persuasion (Psychology)DDC classification: 153.852
Contents:
A framework for understanding: meta-analyses of the persuasion literature / Mark A. Hamilton and John E. Hunter -- Meta-analysis of controlled message designs / John E. Hunter and Mark A. Hamilton -- Another look at fear-arousing persuasive appeals / Paul A. Mongeau -- The persuasive effects of testimonial assertion evidence / John C. Reinard -- Comparing the persuasive effectiveness one- and two-sided message / Mike Allen -- The effect of language intensity on receiver evaluations of message, source and topic / Mark A. Hamilton and John E. Hunter -- Forewarning and persuasion / William L. Benoit -- The effects of distraction during persuasion / David B. Buller and John R. Hall -- An analysis of the sleeper effect / Mike Allen and James B. Stiff -- Another look at the use of rhetorical questions / Barbara Mae Gayle, Raymond W. Preiss and Mike Allen -- The efficacy of powerful/powerless language on attitudes and source credibility / Nancy A. Burrell and Randal J. Koper -- Explicit and implicit conclusions in persuasive messages / Michael G. Cruz -- Performing counterattitudinal advocacy: the persuasive impact of incentives / Raymond W. Preiss and Mike Allen -- Evaluating the advice offered by the tool users / Mike Allen and Raymond W. Preiss -- Evaluating and using meta-analytic knowledge claims / James Price Dillard.

Enhanced descriptions from Syndetics:

This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.

Includes bibliographical references and indexes.

A framework for understanding: meta-analyses of the persuasion literature / Mark A. Hamilton and John E. Hunter -- Meta-analysis of controlled message designs / John E. Hunter and Mark A. Hamilton -- Another look at fear-arousing persuasive appeals / Paul A. Mongeau -- The persuasive effects of testimonial assertion evidence / John C. Reinard -- Comparing the persuasive effectiveness one- and two-sided message / Mike Allen -- The effect of language intensity on receiver evaluations of message, source and topic / Mark A. Hamilton and John E. Hunter -- Forewarning and persuasion / William L. Benoit -- The effects of distraction during persuasion / David B. Buller and John R. Hall -- An analysis of the sleeper effect / Mike Allen and James B. Stiff -- Another look at the use of rhetorical questions / Barbara Mae Gayle, Raymond W. Preiss and Mike Allen -- The efficacy of powerful/powerless language on attitudes and source credibility / Nancy A. Burrell and Randal J. Koper -- Explicit and implicit conclusions in persuasive messages / Michael G. Cruz -- Performing counterattitudinal advocacy: the persuasive impact of incentives / Raymond W. Preiss and Mike Allen -- Evaluating the advice offered by the tool users / Mike Allen and Raymond W. Preiss -- Evaluating and using meta-analytic knowledge claims / James Price Dillard.

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