Entertainment-education : a communication strategy for social change / Arvind Singhal, Everett M. Rogers.
By: Singhal, Arvind
.
Contributor(s): Rogers, Everett M.
Material type: 
BookSeries: LEA's communication series: Publisher: Mahwah, N.J. : L. Erlbaum Associates, 1999Description: xiv, 265 p. : ill. ; 24 cm. + hbk.ISBN: 0805832351 m (hbk); 0805832501 v (pbk).Subject(s): Soap operas -- Social aspects -- Developing countries | Television in education -- Developing countriesDDC classification: 302.2345 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 302.2345 (Browse shelf(Opens below)) | 1 | Available | 00075444 |
Enhanced descriptions from Syndetics:
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Includes bibliographical references (pages 231-248) and indexes.
Entertainment-Education -- Simplemente Maria -- Miguel Sabido and the entertainment-education strategy -- The hum log story in India -- The entertainment-education strategy in music -- The entertainment-education strategy in radio -- The effects of entertainment-education -- Studying entertainment-education effects -- Lessons learned about entertainment-education.
Table of contents provided by Syndetics
- Preface (p. xi)
- Chapter 1 Entertainment-Education (p. 1)
- The Tailor and the Postmaster (p. 6)
- Entertainment's Unrealized Educational Potential (p. 7)
- The Entertainment-Education Strategy (p. 8)
- The Rise of Entertainment-Education (p. 13)
- Chapter 2 Simplemente Maria (p. 24)
- The Maid Weds the Maestro! (p. 24)
- Retracing Simplemente Maria (p. 28)
- The Simplemente Maria Story (p. 29)
- Why Was Simplemente Maria So Popular? (p. 32)
- The Effects of Simplemente Maria (p. 40)
- Ethical Problems Generated by Simplemente Maria (p. 44)
- Conclusions (p. 45)
- Chapter 3 Miguel Sabido and the Entertainment-Education Strategy (p. 47)
- Miguel Sabido (p. 49)
- Sabido's Entertainment-Education Strategy (p. 53)
- Conventional Versus Entertainment-Education Soap Operas (p. 59)
- Theoretic Bases of Sabido's Soap Operas (p. 62)
- Producing Entertainment-Education Soap Operas (p. 70)
- Conclusions (p. 71)
- Chapter 4 The Hum Log Story in India (p. 73)
- What Was Hum Log? (p. 75)
- Data Collection (p. 77)
- Educational Themes in Hum Log (p. 79)
- Audience Popularity (p. 82)
- Viewer Letters (p. 88)
- Modeling in Hum Log (p. 91)
- Impacts of Hum Log on Viewers (p. 96)
- Impacts of Hum Log on the Indian Television System (p. 100)
- Why Did Hum Log End? (p. 102)
- Conclusions (p. 103)
- Chapter 5 The Entertainment-Education Strategy in Music (p. 105)
- Music, a Pervasive Medium (p. 108)
- Entertainment-Education Music (p. 110)
- Conclusions (p. 119)
- Chapter 6 The Entertainment-Education Strategy in Radio (p. 120)
- The Promise of Radio (p. 121)
- The Archers (p. 122)
- The Jamaican Radio Soap Operas of Elaine Perkins (p. 125)
- Costa Rica's Dialogo (p. 128)
- Kenya's Usbikwapo Shikimana (p. 129)
- Tanzania's Twende Na Wakati (p. 131)
- Tinka Tinka Sukh in India (p. 134)
- Conclusions (p. 142)
- Chapter 7 The Effects of Entertainment-Education (p. 143)
- What Effects Have Been Found? (p. 144)
- A History of Entertainment-Education Effects Research (p. 148)
- Effects of Twende Na Wakati (p. 152)
- How Do Entertainment-Education Effects Occur? (p. 171)
- Conclusions (p. 178)
- Chapter 8 Studying Entertainment-Education Effects (p. 180)
- Evolution of Research Methodologies (p. 180)
- Costs of Studying Effects (p. 196)
- Putting Research Findings into Practice (p. 201)
- Problems in Studying Entertainment-Education Effects (p. 202)
- Conclusions (p. 203)
- Chapter 9 Lessons Learned About Entertainment-Education (p. 205)
- Factors Determining the Effectiveness of Entertainment-Education (p. 205)
- Resolving Ethical Dilemmas (p. 217)
- Looking Forward (p. 221)
- Glossary (p. 228)
- References (p. 231)
- Name Index (p. 249)
- Subject Index (p. 257)