Image from Syndetics
Quantitative methods in marketing / edited by Graham J. Hooley and Michael K. Hussey.
By: Hooley, Graham J
.
Contributor(s): Hussey, Michael K.
Material type: 
BookPublisher: London : Academic Press, 1994Description: 272 p. : ill. ; 24 cm.ISBN: 0123554853.Subject(s): Marketing -- Data processing | Management | Mathematical modelsDDC classification: 658.8001
Contents:
Part A - Theory focus -- Part B - Applications and computing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.8001 (Browse shelf(Opens below)) | 1 | Available | 00016506 |
Total holds: 0
Includes bibliographical references and index.
Part A - Theory focus -- Part B - Applications and computing.