Enhanced descriptions from Syndetics:

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.

In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products.

This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

Table of contents provided by Syndetics

• About the Editors (p. xv)
• Contributors (p. xvii)
• Introduction (p. 1)
• Part I Overview (p. 5)
• Chapter 1. Consumer Behavior Related to Tourism (p. 7)
• Learning Objectives (p. 7)
• Motivation of Tourists (p. 7)
• Typologies of Tourists (p. 11)
• Destination Choice (p. 14)
• Models of Consumer Behavior in Tourism (p. 18)
• The Nonuser (p. 27)
• Summary and Conclusions (p. 28)
• Concept Definitions (p. 29)
• Review Questions (p. 30)
• Part II Destination Selection and Product Choice (p. 33)
• Chapter 2. Estimating What Affects Tourist Destination Choice (p. 35)
• Learning Objectives (p. 35)
• Introduction (p. 35)
• Theoretical Background of Discrete Choice Experiments (p. 37)
• A Model of Choices of Hypothetical Destinations on Five Caribbean Islands (p. 39)
• A Discrete Choice Experiment on Remote Fly-In Recreational Angling in Northern Ontario (p. 45)
• Summary and Conclusions (p. 55)
• Concept Definitions (p. 56)
• Review Questions (p. 57)
• Chapter 3. Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach (p. 59)
• Learning Objectives (p. 59)
• Introduction (p. 59)
• Means-End Theory (p. 60)
• General Methodology for Assessing Means-End Relationships (p. 62)
• Study Objectives and Methodology (p. 63)
• Analysis and Results (p. 65)
• Implications for Leisure and Destination Research (p. 74)
• Concept Definitions (p. 75)
• Review Questions (p. 76)
• Optional Project: Measuring Means-End Chains (p. 76)
• Chapter 4. The Roles of Image and Perceived Constraints at Different Stages in the Tourist's Destination Decision Process (p. 81)
• Learning Objectives (p. 81)
• Introduction (p. 81)
• The Structure of Destination Choice Sets (p. 84)
• Study Hypotheses (p. 87)
• Data Collection (p. 88)
• Operationalizing Facilitators and Inhibitors (p. 91)
• Results (p. 93)
• Concluding Comments (p. 97)
• Concept Definitions (p. 98)
• Review Questions (p. 99)
• Chapter 5. Tourists' Decision-Making and Behavior Processes (p. 103)
• Learning Objectives (p. 103)
• Introduction (p. 103)
• Major Aspects of Tourists' Decision-Making and Behavior Processes (p. 104)
• The Need for Relativism: Competing Paradigms in the Social Sciences and in Decision Theory (p. 111)
• The Positivist View: The Rational Tourist (p. 114)
• The Interpretivist View: The Other Aspect of the Tourist (p. 121)
• Summary and Conclusions (p. 129)
• Concept Definitions (p. 129)
• Review Questions (p. 130)
• Chapter 6. Family Decision Making and Tourism Behaviors and Attitudes (p. 135)
• Learning Objectives (p. 135)
• Introduction (p. 135)
• Data and Method (p. 136)
• Findings (p. 138)
• Marketing Implications (p. 143)
• Recommendations for Future Research (p. 144)
• Concept Definitions (p. 145)
• Review Questions (p. 146)
• Chapter 7. Consumer Decision Making and Prepurchase Information Search (p. 149)
• Learning Objectives (p. 149)
• Marketing Communications in the Travel and Tourism Industry (p. 149)
• The Nature of Prepurchase Information Search (p. 152)
• Types of Information Sought (p. 154)
• Amounts and Sources of External Information Search (p. 155)
• Determinants of Information Search (p. 161)
• Purchase Involvement and Information Search (p. 161)
• Strategic Implications (p. 164)
• Concept Definitions (p. 164)
• Review Questions (p. 166)
• Chapter 8. Consumer Choice in Context: The Decoy Effect in Travel and Tourism (p. 169)
• Learning Objectives (p. 169)
• Introduction (p. 169)
• Purpose of the Study (p. 172)
• Methodology (p. 172)
• Findings (p. 177)
• Implications (p. 180)
• Limitations (p. 181)
• Conclusions (p. 182)
• Concept Definitions (p. 182)
• Review Questions (p. 183)
• Chapter 9. Package Tourism and Customer Loyalties (p. 185)
• Learning Objectives (p. 185)
• Chapter Aim and Structure (p. 185)
• Package Tourism (p. 186)
• Travel Experiences and Loyalties (p. 187)
• Descriptors of Package Tourism Loyalties (p. 190)
• Summary and Conclusions (p. 198)
• Concept Definitions (p. 200)
• Review Questions (p. 201)
• Part III Perceptions, Expectations, and Satisfaction (p. 205)
• Chapter 10. Destination Image and Its Modification After Travel: An Empirical Study on Turkey (p. 207)
• Learning Objectives (p. 207)
• Destination Image (p. 207)
• Image and Marketing (p. 213)
• An Empirical Study of the Image Change Induced by Actual Experience of Turkey (p. 219)
• Conclusions (p. 223)
• Concept Definitions (p. 223)
• Review Questions (p. 225)
• Chapter 11. Valuing Changes to Scenic Byways (p. 227)
• Learning Objectives (p. 227)
• Introduction (p. 227)
• Economics of Travel Choice Behavior (p. 228)
• Survey Methodology (p. 231)
• The Logit Model (p. 233)
• Maximum Likelihood Estimates (p. 235)
• Willingness to Pay for Roadway Changes (p. 235)
• An Applications Workbook (p. 240)
• Limitations (p. 241)
• Conclusions (p. 242)
• Concept Definitions (p. 242)
• Review Questions (p. 243)
• Chapter 12. Tourism Expectation Formation: The Case of Camper-Van Tourists in New Zealand (p. 245)
• Learning Objectives (p. 245)
• Introduction (p. 245)
• Developing an Understanding of Expectations (p. 246)
• The Constructs or Tools (p. 247)
• Motives and Motivations (p. 247)
• Values (p. 250)
• The "Logic" of Values (p. 251)
• Attitudes (p. 252)
• Expectations (p. 253)
• Emotions (p. 255)
• Empirical Investigation of Expectations: Camper-Van Tourists in New Zealand (p. 257)
• Concept Definitions (p. 264)
• Review Questions (p. 264)
• Chapter 13. From the Psychometrics of SERVQUAL to Sex: Measurements of Tourist Satisfaction (p. 267)
• Learning Objectives (p. 267)
• Introduction (p. 267)
• The Development of Service Quality Theory (p. 268)
• The Development of SERVQUAL (p. 270)
• Gap Analysis--Measures of Satisfaction and Service Quality (p. 272)
• Relationship Between Gap Models and Tourist Experience (p. 278)
• Summary and Conclusions (p. 281)
• Concept Definitions (p. 283)
• Review Questions (p. 283)
• Chapter 14. Cognitive Distance: A Neglected Issue in Travel Behavior (p. 287)
• Learning Objectives (p. 287)
• Introduction (p. 287)
• Cognitive Distance (p. 288)
• Distance Cognition (p. 290)
• A Case Study (p. 292)
• Conclusions and Implications (p. 299)
• Concept Definitions (p. 301)
• Review Questions (p. 301)
• Part IV Research Methods in Tourist Behavior (p. 305)
• Chapter 15. Quantitative Tools in Tourism Research: An Application of Perceptual Maps (p. 307)
• Learning Objectives (p. 307)
• Introduction (p. 307)
• Marketing Research As a Managerial Tool (p. 308)
• Consumer Perceptions and Product Positioning (p. 309)
• Approaches to Positioning (p. 311)
• Perceptual Maps (p. 313)
• Creating a Perceptual Map (p. 315)
• Research Design (p. 316)
• Interpreting Perceptual Maps (p. 319)
• Conclusion (p. 321)
• Concept Definitions (p. 322)
• Review Questions (p. 323)
• Appendix Athletic Footwear Survey (p. 324)
• Chapter 16. Qualitative Research Methods for the Study of Tourist Behavior (p. 335)
• Learning Objectives (p. 335)
• Introduction (p. 335)
• The Need for Qualitative Approaches in Tourism Research (p. 336)
• Strategies of Qualitative Inquiry (p. 339)
• Data Collection (p. 345)
• Analyzing and Interpreting Data (p. 353)
• Summary and Conclusions (p. 360)
• Concept Definitions (p. 361)
• Review Questions (p. 362)
• Part V Tourist Behavior (p. 367)
• Chapter 17. Cruise Consumer Behavior: A Comparative Study (p. 369)
• Learning Objectives (p. 369)
• Historical Background (p. 369)
• Cruising in the 1990s (p. 370)
• Literature and Research Method (p. 371)
• Ships of the Study (p. 372)
• Passenger Profiles (p. 375)
• Passenger Behavior (p. 380)
• Arrival and Embarkation (p. 381)
• Meals (p. 382)
• Passenger Activities (p. 383)
• Ports (p. 388)
• Itineraries Traveled for This Study (p. 388)
• Conclusion (p. 390)
• Concept Definitions (p. 391)
• Review Questions (p. 391)
• Chapter 18. Cross-Cultural Tourist Behavior (p. 393)
• Learning Objectives (p. 393)
• Tourism and Culture (p. 393)
• The Convergence-Divergence Debate (p. 394)
• Cross-Cultural or National Character Research (p. 395)
• Cross-Cultural Studies in Tourism (p. 396)
• Objections to Cross-Cultural/National Research (p. 399)
• Objective (p. 400)
• Methodology (p. 401)
• Results (p. 404)
• Conclusions (p. 406)
• Limitations of the Studies (p. 407)
• Concept Definitions (p. 407)
• Review Questions (p. 408)
• Chapter 19. Consumer Behavior in the U.S. Pleasure Travel Marketplace: An Analysis of Senior and Nonsenior Travelers (p. 413)
• Learning Objectives (p. 413)
• Introduction (p. 413)
• Related Research (p. 415)
• Study Objectives (p. 416)
• Methodology (p. 416)
• Results (p. 417)
• Implications and Conclusions (p. 424)
• Concept Definitions (p. 427)
• Review Questions (p. 427)
• Chapter 20. Patterns of Tourist Expenditure and Types of Vacation Across the Family Life Cycle (p. 431)
• Learning Objectives (p. 431)
• Introduction (p. 431)
• Study Background and Context (p. 432)
• Distribution of FLC Observations (p. 434)
• The FLC and Vacation Expenditure (p. 437)
• Holiday Differences Over the FLC (p. 439)
• Conclusions (p. 445)
• Concept Definitions (p. 446)
• Review Questions (p. 446)
• Chapter 21. Developing Travel Lifestyles: A New Zealand Example (p. 449)
• Learning Objectives (p. 449)
• Background and Introduction (p. 449)
• Study Development (p. 451)
• Conceptualizing Travel Lifestyles (p. 452)
• Developing a Lifestyle Measurement Instrument (p. 455)
• Data Analysis (p. 458)
• Cluster Descriptions (p. 460)
• Discussion and Conclusions (p. 474)
• Concept Definitions (p. 476)
• Review Questions (p. 476)
• Chapter 22. Travel-Related Lifestyle Profiles of Older Women (p. 481)
• Learning Objectives (p. 481)
• Introduction (p. 481)
• Related Research (p. 482)
• Focus of the Study (p. 484)
• Research Methodology (p. 485)
• Analysis (p. 486)
• Results (p. 487)
• Conclusions and Implications (p. 505)
• Concept Definitions (p. 507)
• Review Questions (p. 508)
• Summary and Conclusions (p. 513)
• Index (p. 515)

Reviews provided by Syndetics

CHOICE Review

This comprehensive effort to examine consumer behavior as it relates to travel and tourism is clear, concise, and well researched. The ability to develop and customize the travel product to satisfy rapidly changing marketplace needs is particularly relevant in today's interactive e-commerce, global business, and academic environment. The book is organized into five main sections, each dealing with an aspect of how travel products are consumed. Part 1 presents a comprehensive discussion of consumer behavior; part 2 offers a detailed examination of the consumer decision-making process; part 3 examines the "cognitive image" held by consumers of the travel product they have purchased; part 4 explores the marketing implications of various research tools; and part 5 concludes with an examination of consumers' behavior as tourists. The broad spectrum of authors from various backgrounds reflects the varying approaches and geographic perspectives contained in these contributions, which the editors (Pizam, Univ. of Central Florida, and Mansfeld, Univ. of Haifa) successfully blend into a comprehensive and useful work for any academic or career professional with an interest in the subject. Graduate level and up. S. A. Schulman; CUNY Kingsborough Community College

Author notes provided by Syndetics

Abraham Pizam, PhD, is Professor of Tourism Management in the Department of Hospitality Management and Director of the Dick Pope Sr. Institute for Tourism Studies at the University of Central Florida in Orlando
Yoel Mansfeld, PhD, is Chair of the Center for Tourism, Pilgrimage, and Recreation Research and Senior Lecturer in the Department of Geography at the University of Haifa
John L. Crompton is Professor of Recreation, Park, and Tourism Sciences in the Department of Recreation, Park, and Tourism Sciences, College of Agriculture and Life Sciences, Texas AandM University, College Station.
John C. Crotts is Associate Professor and Director of the Hospitality and Tourism Management Program in the School of Business and Economics, College of Charleston, South Carolina.
Alain Decrop is a Research Assistant in the Department of Business Administration, University of Namur, Belgium.
Maureen F. Devitt is with The Cadmus Group, Waltham, Massachusetts.
Ngaire Douglas is Senior Lecturer and Director of Studies in the School of Tourism and Hospitality Management, Southern Cross University, Lismore, NSW, Australia.
Norman Douglas is Director of Research Consultancy, Pacific Profiles, Australia.
Gordon Ewing is an Associate Professor in the Department of Geography, McGill University, Montreal, Quebec, Canada.
Jaishankar Ganesh is Assistant Professor of Marketing, Department of Marketing, College of Business Administration, University of Central Florida, Orlando.
Charles E. Gengler is Associate Professor in the Department of Marketing, School of Business at Baruch College, City University of New York
Peter Gillett is Professor of Marketing, Department of Marketing, College of Business Administration, University of Central Florida, Orlando.
Jurgen Gnoth is a Senior Lecturer in the Department of Marketing, University of Otago, Dunedin, New Zealand.
Wolfgang Haider is Assistant Professor in the School of Resource and Environmental Management, Simon Fraser University, British Columbia, Canada.
Monica Hanefors is Senior Lecturer in Tourism and Travel/Social Anthropology, School of Transportation and Society, Darlarna University College, Borlange, Sweden.
Douglass K. Hawes is a retired Professor who previously taught at the University of Wyoming, Laramie
J. S. Perry Hobson is Senior Lecturer in Marketing, School of Tourism and Hospitality Management, Southern Cross University, Lismore, NSW, Australia.
Simon Hudson is Senior Lecturer in the School of Service Management, University of Brighton, Eastbourne, United Kingdom.
Rajshekhar G. Javalgi is Professor of Services Marketing, James J. Nance College of Business Administration, Cleveland State University, Ohio.
John M. Jenkins is Senior Lecturer in the Department of Leisure and Tourism Studies at the University of Newcastle, Callaghan, Newcastle, NSW, Australia.
Bharath M. Josiam is Associate Professor in the Department of Hospitality and Tourism, University of Wisconsin-Stout, Menomonie
Biljana Juric is Senior Lecturer in the Department of Marketing, University of Otago, Dunedin, New Zealand.
David B. Klenosky is Assistant Professor in the Department of Health, Kinesiology, and Leisure Studies, Purdue University, West Lafayette, Indiana.
Robert Lawson is Professor of Marketing at the University of Otago, Dunedin, New Zealand.
Michael Luckett is Assistant Professor of Marketing, Department of Marketing, College of Business Administration, University of Central Florida, Orlando
Lena Larsson Mossberg is Senior Lecturer in Marketing, School of Economics and Commercial Law, Goteborg University, Sweden.
Michael S. Mulvey is Assistant Professor in the Department of Marketing, School of Business, Rutgers University, New Brunswick, New Jersey.
Catherine M. Nichols is with the University of Alaska, Fairbanks.
S. R. Rao is Executive Director of Academic Programs and Associate Professor of Marketing, James J. Nance College of Business Administration, Cleveland State University, Ohio.
Chris Ryan is Editor in Chief, Tourism Management, and Professor in the Tourism Program, Center for Management Studies, University of Waikato, Hamilton, New Zealand.
David J. Snepenger is Associate Professor of Marketing in the College of Business, Montana State University, Bozeman
Silvia Sussmann is Senior Lecturer in Management Computing, School of Management Studies for the Service Sector, University of Surrey, Guildford, Surrey, United Kingdom.
Edward G. Thomas is Professor of Marketing in the James J. Nance College of Business Administration, Cleveland State University, Ohio.
Maree Thyne is a Research Fellow working on a tourism research program at Otago University that is funded by the New Zealand Foundation for Research, Science and Technology, University of Otago, Dunedin, New Zealand.
Timothy J. Tyrrell is Professor of Tourism Economics, Department of Environmental and Natural Resource Economics, University of Rhode Island, Kingston.
Seoho Um is Associate Professor in the Department of Tourism and Recreation, Kyonggi University, E-We-Dong, South Korea.
Arzu Unel has recently completed an MSc in Tourism Marketing at the University of Surrey, Guildford, Surrey, United Kingdom.
David J. Walmsley is Professor of Geography and Planning, School of Geography, Planning, Archaeology, and Palaeoanthropology, University of New England, Armidale, NSW, Australia.
Tracy Young is a Research Fellow working on a tourism research program at Otago University that is funded by the New Zealand Foundation for Research, Science, and Technology, University of Otago, Dunedin, New Zealand.