Electronic commerce : a manager's guide / Ravi Kalakota and Andrew B. Whinston.

By: Kalakota, Ravi .

Contributor(s): Whinston, Andrew B .

Material type: materialTypeLabel

BookPublisher: Reading, MA : Addison-Wesley, 1997Description: xiv, 431 p. : ill. ; 24 cm. + pbk.ISBN: 0201880679.Subject(s): Electronic commerce

DDC classification: 658.800285

Contents:

Introduction to electronic commerce -- The internet and the access provider industry -- World Wide Web - applications -- World Wide Web - concepts and technology -- Firewalls and transaction security -- Electronic payment systems -- Electronic commerce and banking -- Electronic commerce and retailing -- Electronic commerce and online publishing -- Intranets and supply-chain management -- Intranets and customer asset management -- Intranets and manufacturing -- Intranets and corporate finance.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
General Lending	MTU Bishopstown Library Lending	658.800285 (Browse shelf(Opens below))	1	Available		00085895
General Lending	MTU Bishopstown Library Lending	658.800285 (Browse shelf(Opens below))	1	Available		00085894

Total holds: 0

Enhanced descriptions from Syndetics:

Taking a practical look at electronic commerce from the manager's perspective, this text integrates presentations of the present and future conduct of online business with existing and proposed networking technology and infrastructure. The work introduces the key players, and their capabilities and limitations in the convergence and the growth of the Internet and electronic commerce. It also describes the use of computer networks to buy and sell products, information and services.

Includes bibliographical references (pages 415-417) and index.

Table of contents provided by Syndetics

1 Introduction to Electronic Commerce
Defining Electronic Commerce
Brief History of Electronic Commerce
Forces Fueling Electronic Commerce
Electronic Forces
Marketing and Customer Interaction Forces
Technology and Digital Convergence
Implications of Various Forces
Electronic Commerce Industry Framework
The Information Superhighway
Multimedia Content and Network Publishing
Messaging and Information Distribution
Common Business Services Infrastructure
Other Key Support Layers
Putting the Framework into Action: Microsoft Corporation
Types of Electronic Commerce
Inter-organizational Electronic Commerce
Intra-organizational Electronic Commerce
Consumer-to-Business Electronic Commerce
Intermediaries and Electronic Commerce
Key Questions for Management
Competitive Pressure
External Threat
Incorporating Changes
Designing New Organizational Structures
Managerial Options and Priorities
Summary
2 The Internet and the Access Provider Industry
Internet Service Providers
Key Market Drivers for the Internet
Who Is Making Money on the Internet
Clarifying Internet Terminology
Companies Providing Internet Access
Internet Topology
Differentiating Market Segments: Commercial versus Consumer
Internet versus Online Services
Open versus Closed Architecture
Controlled Content versus Uncontrolled Content
Metered Pricing versus Flat Pricing
Innovation versus Control
Predicting the Future of the IAP Market
Convergence Leading to Competition
Service and Capacity Management
Customer Service, Loyalty, and Retention
Marketing
Customer Education
Changing Technology behind Internet Access
Changing Technology behind the Access Provider
Summary
3 World Wide Web--Applications
Brief History of the Web
What Exactly Is the Web?
Why Is the Web Such a Hit?
The Web and Ease of Use
The Web and Ease of Publishing
The Web as a New Distribution Channel
The Web and Network-Centric Computing
The Web and New Intra-Business Applications
The Web and Electronic Commerce
The Web and Intra-Business Commerce
Other Intranet Applications
Intranet Advantages and Disadvantages
Management of Intranets
Understanding the Intranet Architecture
Summary
4 World Wide Web--Concepts and Technology
Key Concepts behind the Web
Overview of the Web's Technical Architecture
Interactive Web Applications
Interactive Applications
Interactivity and Information Integration
Web Extensions for Interactive Applications
Web and Database Integration
Web Database Products
HTML Forms and CGI Programs
Web Software Developmental Tools
Need for Better Programming Languages
New Programming Language: Java
Technically Speaking: What Exactly Is Java?
Role of Java in Electronic Commerce
How Does Java Work?
Business Reasons for Using Java
Multimedia Web Extensions
Virtual Reality Modeling Language (VRML)
RealAudio
Internet and Web-based Telephony
Directories and Search Engines
Lycos
Summary
5 Firewalls and Transaction Security
Firewalls and Network Security
Types of Firewalls
Firewall Security Policies
Emerging Firewall Management Issues
Transaction Security
Types of Online Transactions
Requirements for Transaction Security
Encryption and Transaction Security
Secret-Key Encryption
Public-Key Encryption
Implementation and Management Issues
World Wide Web and Security
Netscape's Secure Sockets Layer
Security and Online Web-based Banking
Summary
6 Electronic Payment Systems
Overview of the Electronic Payment Technology
The Online Shopping Experience
Limitations of Traditional Payment Instruments
Electronic or Digital Cash
Properties of Electronic Cash
Digital Cash in Action
Electronic Checks
Benefits of Electronic Checks
Electronic Checks in Action
NetCheck: A Prototype Electronic Check System
Electronic Check Project
Online Credit Card-Based Systems
Types of Credit Card Payments
Secure Electronic Transactions (SET)
Other Emerging Financial Instruments
Debit Cards at the Point of Sale (POS)
Debit Cards and Electronic Benefits Transfer
Smart Cards
Consumer, Legal, and Business Issues
Summary
7 Electronic Commerce and Banking
Changing Dynamics in the Banking Industry
Changing Consumer Needs
Cost Reduction
Demographic Trends
Regulatory Reform
Technology-based Financial Services Products
Home Banking History
Why Will It Be Different This Time?
Home Banking Implementation Approaches
Home Banking Using Bank's Proprietary Software
Banking via the PC Using Dial-Up Software
Banking via Online Services
Banking via the Web: Security First Network Bank
Open versus Closed Models
Management Issues in Online Banking
Differentiating Products and Services
Managing Financial Supply Chains
Pricing Issues in Online Banking
Marketing Issues: Attracting Customers
Marketing Issues: Keeping Customers
Back-Office Support for Online Banking
Integrating Telephone Call Centers with the Web
Summary
8 Electronic Commerce and Retailing
Changing Retail Industry Dynamics
Overbuilding and Excess Capacity
Demographic Changes
Consumer Behavior
Technology Improvements in Electronic Retailing
Online Retailing Success Stories
Online Retailing: Peapod's Experience
CUC International
Wine on the Web: Virtual Vineyards
Web-based Travel Agencies
Mercantile Models from the Consumer's Perspective
Distinct Phases of a Consumer Mercantile Model
Prepurchase Preparation
Purchase Consummation
Postpurchase Interaction
Management Challenges in Online Retailing
Come Up with a Retailing Strategy
Manage Channel Conflict
Learn to Price Online Products/Services
Deliver a Satisfying Shopping Experience
Design the Layout of an Online Store
Manage Brands
Create the Right Incentives
Summary
9 Electronic Commerce and Online Publishing
Why Online Publishing?
Online Publishing Strategies
Online Publishing Approaches
Full-Text and Bibliographic Databases
Personalized and Customized News
Business Information and News Delivery
Edutainment = Education + Entertainment
Online Publishing Success Stories
PointCasting
Time Warner's Pathfinder
Disney Online
Integrating TV and Data Streams: Intercasting
Advertising and Online Publishing
An Online Publishing Missing Piece: Measurement
Digital Copyrights and Electronic Publishing
Online Copyright Protection Methods
Summary
10 Intranets and Supply-Chain Management
Supply-Chain Management Fundamentals
Pull versus Push Supply-Chain Models
Elements of Supply-Chain Management
Integrating Functions in a Supply Chain
Managing Retail Supply Chains
The Order Management Cycle (OMC)
Supply-Chain Application Software
Software for Supply-Chain Management
Recent Trends in Application Software
What Is the Business Market?
Understanding the Application Software Architecture
Future of Supply-Chain Software
Intranets and Network-Centric Computing
Intranets and Application Software
Impact of the Web on Application Software
Elaborating on the Intranet Architecture
What Remains to Be Done?
Summary
11 Intranets and Customer Asset Management
Why Customer Asset Management?
Challenges in Implementing Customer Asset Management
Customer Asset Management and Supply Chains
Online Sales Force Automation
What Is Sales Force Automation?
Elements of Online Sales Automation
Intranets and Sales Automation
What Are the Management Issues?
Online Customer Service and Support
The Web and Customer Service
The Role of Technology in Customer Service
What Are the Business Requirements?
The Enabling Intranet Technology
Technology and Marketing Strategy
Marketing Decision Support Systems
Marketing Decision Support Applications
Summary
12 Intranets and Manufacturing
Defining the Terminology
Integrated Logistics
Agile Manufacturing
Emerging Business Requirements
Customer-Driven Manufacturing
Rapid Internal Response to Demand Changes
Efficiently Managing Supply Chain Complexity
Manufacturing Information Systems
Discrete versus Process Manufacturing Market
Types of Manufacturing Information Systems
Intranet-Based Manufacturing
Customer-Driven Manufacturing
Real-Time Decision Support
Intelligent Process Management
Logistics Management
Problems with Traditional Logistics Management
Case Study: Microsoft Corp Integrated Logistics
Objective of Modern Logistics Function
Forecasting
Purchasing
Distribution Management
Electronic Data Interchange (EDI)
Benefits of EDI
EDI in Action
Why Has EDI Adoption Lagged?
Summary
13 Intranets and Corporate Finance
Intranets and Finance
What Exactly Are Financial Systems?
What Do Financial Systems Do?
Financial Intranets
Understanding the Different Software Modules
Transaction Accounting and Electronic Commerce
Financial Analysis and Management Accounting
Inventory Accounting
Payment Management
Treasury and Cash Management
Human Resources Management Systems
HRMS Functions
Size/Structure of Financials Software Market
Product Strategy
Financial Data Warehouses
How Are Firms Using the Web for OLAP?
Desirable Software Requirements
Summary

Excerpt provided by Syndetics

Electronic Commerce: A Manager's Guideis a companion to our earlier tome:Frontiers of Electronic Commerce. The widespread success of the first book bears witness to the need for more easily understood, independent information about what is happening in the fast-changing world of electronic commerce. Why Is Electronic Commerce Important? As we approach the year 2000, we can no longer look to the past as a guide to the future. In the face of strong market forces created by electronic commerce and mounting competition, corporations can no longer plod along historical tracks or seek the preservation of the status quo. Companies are discovering that old solutions do not work with new problems. The business parameters have changed, and so have the risks and payoffs. However, in order to figure out the answers, we need to understand why, where, and when electronic commerce is important. Electronic commerce is becoming critical in three interrelated dimensions: customer-to-business interactions, intra-business interactions, and business-to-business interactions. In the customer-to-business dimension, electronic commerce is enabling the customer to have an increasing say in what products are made, how products are made (movement from make-to-stock to a build-to-order model) and how services are delivered (movement from a slow order fulfillment process with little understanding of what is taking place inside the firm, to a faster and more open processes with customers having greater control). Electronic commerce is also a catalyst for dramatic changes in internal organizational functioning, as evidenced by the rapid proliferation of Intranets. It is facilitating an organizational model that is fundamentally different from the past, one that is characterized by the shift from a hierarchical command-and-control organization to the information-based organization. The emerging forms of techno-organizational structure involve changes in managerial responsibilities, communication and information flows, and work-group structures. Electronic commerce is also impacting business-to-business interactions. Electronic commerce facilitates the network form of organization where small flexible firms rely on other "partner" companies for component supplies and product distribution to meet changing customer demand more effectively. Hence, an end-to-end relationship management solution (often called integrated or extended supply-chain management) is a desirable goal that is needed to manage the chain of networks linking customers, workers, suppliers, distributors, and even competitors. The management of "online transactions" in the supply chain assumes a central role. In the face of market changes, corporations can no longer be insular in nature. In order to be successful, management has to come to grips with the changes taking place in the various market spaces. In the same vein, managers cannot operate effectively without some major regauging of mindset, attitudes, skills, and knowledge. What Makes This Book Different? In this book readers will find a well-researched analytical evaluation of the management issues and concerns affecting electronic commerce in the service provider businesses, banking, retail, electronic publishing, and Intranet applications. The analytical approach to understanding management issues presented in this book differs considerably from the anecdotes, testimonials, and case studies so commonly found in the popular press. Instead of a dry summary of the facts, we tried to state clearly our opinions on all the major issues. We have done this because all organizations, large and small, will be (or already are) making major electronic commerce-related investment decisions to stay in business and be competitive. Making investment decisions is difficult and we believe it is helpful to hear an opinion rather than just a set of dry facts. To Whom Is This Book Addressed? This book provides a broad audience with a quick introduction to the major issues and topics in electronic commerce. We assume that the audience has no prior exposure to electronic commerce except an appreciation that it is an important topic in shaping the future of business. More specifically, the book is targeted at business managers and professionals involved with online applications, as well as informatin technology professionals and users who want to keep abreast of the latest management trends and issues. This book unravels the management implications of electronic commerce for executives of those organizations that are participating in or looking to participate in designing, building, or managing electronic commerce applications. It is equally useful for board members, investors, attorneys, accountants, consultants, and others who are intimately involved in managing new online ventures. In a nutshell, this book bridges a knowledge gap that currently exists between the technical experts who are implementing electronic commerce applications and management who have to make operational and strategic decisions about electronic commerce technology and its business applications. How Is This Book Organized? Chapter 1 defines electronic commerce, explains the industry framework, and outlines some broad management issues that are of concern. Chapter 2 examines the Internet and the Internet Access Provider industry. Chapters 3 and 4 introduce the World Wide Web, and discuss the various business applications that are suitable for it, as well as the technology behind it. Chapter 3 offers an explanation of how the Web is being used to develop public Internet and private Intranet applications. Chapter 4 explains the technology behind the Web and the new directions of Web technology. Chapter 5 discusses the important topic of security by elaborating on firewalls and transaction and data security methods used on the Web. Chapter 6 looks at the emerging electronic payment systems--electronic cash, electronic checks, encrypted credit cards, and smart cards--which enable buying and selling on the Internet. Since many of the new electronic payment mechanisms are based on fool-proof transaction security, readers are urged to read Chapter 5 before reading Chapter 6. Chapters 7 (online banking), 8 (online retailing), and 9 (online publishing) explain how key industries--banking, retailing, and publishing--are being reshaped by electronic commerce and discuss the crucial management issues in these industries. Chapters 10 (Intranets and supply-chain management), 11 (Intranets and Customer Asset Management), 12 (Intranets and manufacturing), and 13 (Intranets and corporate finance) focus on applications of electronic commerce that are suitable for implementation on the Intranets. The epilogue summarizes the main points of the book. Acknowledgments There are many people who deserve our thanks for helping with this book. We thank our unknown reviewers and others who helped immensely during the arduous process, in particular: Joseph Bailey, Julie Crawford, Lucien N. Dancanet, David Klur, Edward J. Krall, Susan Kutor, Steve Matthesen, and Marcia Robinson, and of course our editors, Tom Stone and Debbie Lafferty, whose names almost, but not quite, fit into our ordering. Acting on all of the comments we received was painful, but has made this a better book. Of course, we bear the blame for any errors, not these intrepid folks. Ravi Kalakota University of Rochester kalakota@uhura.cc.rochester.edu Andrew B. Whinston University of Texas at Austin abw@uts.cc.utexas.edu 0201880679P04062001 Excerpted from Electronic Commerce: A Manager's Guide by Ravi Kalakota, Andrew Whinston All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

Author notes provided by Syndetics

Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.

Andrew B. Whinston is the Cullen Chair Professor of Information Systems, Computer Science and Economics, IC2 Fellow, and Director of the Center for Information Systems Management at the University of Texas at Austin. His recent research interests are Internet pricing and application of client/server computing to support groups working collaboratively.

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