MTU Cork Library Catalogue

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International marketing / L. S. Walsh.

By: Walsh, L. S [author].
Material type: materialTypeLabelBookSeries: M. & E. handbook series: London : Pitman Publishing, 1994Copyright date: ©1993Edition: Third edition.Description: vii, 296 pages ; 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0712109811.Subject(s): Export marketingDDC classification: 658.848
Contents:
Part One: What is international marketing? -- The international marketing concept -- Part Two: The international marketing environment -- The economic environment -- The cultural and social environment -- The political and legal environment -- The financial environment I: Avoiding risks -- The financial environment II: Creative opportunities -- International institutions and the DTI -- Part Three: The principles of international marketing -- International market research -- The international marketing decision -- International market selection: Screening and segmentation -- International product policy -- International distribution decisions I: Alternative channels -- International distribution decisions II: Indirect export -- International distribution decisions III: Direct export -- International distribution decisions IV: Joint ventures -- International distribution decisions V: Manufacture abroad -- International distribution decisions VI: Foreign-market channel design and management -- International pricing decisions I: Pricing strategies -- International pricing decisions II: Export pricing -- International pricing decisions III: Foreign-market pricing decisions -- International communications I: Media advertising -- International communications II: Sales promotion and public relations -- International communications III: Sales management -- International communications IV: Agency sales -- International marketing planning -- Organising for international marketing -- Part Four: Marketing in selected countries and the European Community -- Marketing in Brazil -- Marketing in the European Community -- Marketing in Japan -- Marketing in Nigeria -- Marketing in Russia -- Marketing in the USA -- Part Five: Case studies.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 658.84 (Browse shelf(Opens below)) 1 Available 00018871
General Lending MTU Bishopstown Library Store Item 658.84 (Browse shelf(Opens below)) 1 Available 00018872
Total holds: 0

Enhanced descriptions from Syndetics:

This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.

Bibliography: (pages 284-285) and index.

Part One: What is international marketing? -- The international marketing concept -- Part Two: The international marketing environment -- The economic environment -- The cultural and social environment -- The political and legal environment -- The financial environment I: Avoiding risks -- The financial environment II: Creative opportunities -- International institutions and the DTI -- Part Three: The principles of international marketing -- International market research -- The international marketing decision -- International market selection: Screening and segmentation -- International product policy -- International distribution decisions I: Alternative channels -- International distribution decisions II: Indirect export -- International distribution decisions III: Direct export -- International distribution decisions IV: Joint ventures -- International distribution decisions V: Manufacture abroad -- International distribution decisions VI: Foreign-market channel design and management -- International pricing decisions I: Pricing strategies -- International pricing decisions II: Export pricing -- International pricing decisions III: Foreign-market pricing decisions -- International communications I: Media advertising -- International communications II: Sales promotion and public relations -- International communications III: Sales management -- International communications IV: Agency sales -- International marketing planning -- Organising for international marketing -- Part Four: Marketing in selected countries and the European Community -- Marketing in Brazil -- Marketing in the European Community -- Marketing in Japan -- Marketing in Nigeria -- Marketing in Russia -- Marketing in the USA -- Part Five: Case studies.

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