MTU Cork Library Catalogue

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Understanding business markets : interaction, relationships and networks / The Industrial Marketing and Purchasing Group ; edited by David Ford.

Contributor(s): Ford, David, 1944- | IMP Project Group.
Material type: materialTypeLabelBookPublisher: London : Academic, 1990Description: viii, 556 p. : ill. ; 25 cm.ISBN: 0122621409; 0122621417 .Subject(s): MarketingDDC classification: 380.1065
Contents:
Part I: Basic concepts -- Part II: Developing marketing strategy -- Part III: International marketing -- Part IV: An interaction approach to industrial purchasing -- Part V: Interaction in a wider context -- Part VI: Developing the interaction approach -- Part VII: Networks.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 380.1065 (Browse shelf(Opens below)) 1 Available 00013740
General Lending MTU Bishopstown Library Lending 380.1065 (Browse shelf(Opens below)) 1 Available 00013741
Total holds: 0

Includes bibliographical references and index.

Part I: Basic concepts -- Part II: Developing marketing strategy -- Part III: International marketing -- Part IV: An interaction approach to industrial purchasing -- Part V: Interaction in a wider context -- Part VI: Developing the interaction approach -- Part VII: Networks.

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