Introduction to marketing / John Frain.
By: Frain, John
.
Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00032007 | ||
General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00032009 | ||
General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00033783 | ||
General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00033825 | ||
General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00044413 | ||
General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00073415 |
Browsing MTU Bishopstown Library shelves, Shelving location: Store Item Close shelf browser (Hides shelf browser)
Enhanced descriptions from Syndetics:
Introduction to Marketing offers all students new to the subject a deep insight into the development of marketing as a 'whole organization' activity. The book focuses on the link between marketing and corporate strategy, combining a detailed coverage of basic themes and issues with a 'how to do it' approach. Comprehensive and accessible in scope and style, the text incorporates numerous examples of 'marketing in action.' .
Bibliography: p241-243. - Includes index.
Marketing: an introduction -- Distribution: the physical processes -- Marketing research -- Marketing communications -- Personal selling -- The marketing frameworks -- The approach to pricing -- Some concluding thoughts.
Table of contents provided by Syndetics
- 1 Marketing: Its Meaning and Significance
- 2 Organizational Strategy
- 3 Strategic Marketing: Its Scope and Function
- 4 Marketing in its Context
- Part I Structure and Systems
- 5 Marketing in its Context
- Part II Culture, Law and Ethics
- 6 The Preparation Element
- Part I Information as the basis for Decision-Making
- 7 The Preparation Element
- Part II Customers and Customer Buying Behaviour
- 8 The Strategic Formula, Element 2
- 9 The Strategic Formula, Element 3
- 10 The Strategic Formula, Element 4
- 11 The Strategic Formula, Element 5
- 12 The Strategic Formula, Element 6
- 13 The Broader Base of Marketing
- 14 Thoughts on Forecasting and Marketing Planning
- 15 Marketing in the New Millennium
- Index