MTU Cork Library Catalogue

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An analytic approach to marketing decisions / Robert F. Dyer and Ernest H. Forman.

By: Dyer, Robert F.
Contributor(s): Forman, Ernest H.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs : Prentice-Hall, 1991Description: xiii, 368 p. : ill. ; 25 cm. + 1 computer disk (5 1/4 in.).ISBN: 013558826X.Subject(s): Marketing -- Decision makingDDC classification: 658.802
Contents:
Part I: DSS and marketing decision making -- The need for decision support systems in marketing -- Framework for decision making -- The evolution of marketing decision support systems: Review of major components of an MDSS -- MDSS for the choice phase: Level Three - decision analysis approaches -- Part II: The analytic hierarchy process -- An overview of the analytic hierarchy process -- Underpinnings of AHP and Advanced AHP/EC applications -- Part III: Decision analysis and marketing strategy planning -- Marketing-strategy planning: Overview and situation analysis -- Planning marketing strategy -- Evaluation and control.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.802 (Browse shelf(Opens below)) 1 Available 00019598
Total holds: 0

System requirements for computer disk (Expert choice): PC; DOS; 2 disk drives, or hard disk with 1 disk drive.

Includes bibliographical references and index.

Part I: DSS and marketing decision making -- The need for decision support systems in marketing -- Framework for decision making -- The evolution of marketing decision support systems: Review of major components of an MDSS -- MDSS for the choice phase: Level Three - decision analysis approaches -- Part II: The analytic hierarchy process -- An overview of the analytic hierarchy process -- Underpinnings of AHP and Advanced AHP/EC applications -- Part III: Decision analysis and marketing strategy planning -- Marketing-strategy planning: Overview and situation analysis -- Planning marketing strategy -- Evaluation and control.

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