An analytic approach to marketing decisions / Robert F. Dyer and Ernest H. Forman.
By: Dyer, Robert F.
Contributor(s): Forman, Ernest H.
Material type: BookPublisher: Englewood Cliffs : Prentice-Hall, 1991Description: xiii, 368 p. : ill. ; 25 cm. + 1 computer disk (5 1/4 in.).ISBN: 013558826X.Subject(s): Marketing -- Decision makingDDC classification: 658.802Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 00019598 |
System requirements for computer disk (Expert choice): PC; DOS; 2 disk drives, or hard disk with 1 disk drive.
Includes bibliographical references and index.
Part I: DSS and marketing decision making -- The need for decision support systems in marketing -- Framework for decision making -- The evolution of marketing decision support systems: Review of major components of an MDSS -- MDSS for the choice phase: Level Three - decision analysis approaches -- Part II: The analytic hierarchy process -- An overview of the analytic hierarchy process -- Underpinnings of AHP and Advanced AHP/EC applications -- Part III: Decision analysis and marketing strategy planning -- Marketing-strategy planning: Overview and situation analysis -- Planning marketing strategy -- Evaluation and control.