Multi-level marketing : a practical guide to successful network selling / Peter Clothier.
By: Clothier, Peter J.
Material type:
BookPublisher: London : Kogan Page, 1992Edition: 2nd ed.Description: 278 p. + pbk.ISBN: 0749409371 .Subject(s): Multilevel marketing
| Direct selling | Marketing | EntrepreneurshipDDC classification: 658.84 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.84 (Browse shelf(Opens below)) | 1 | Available | 00044112 |
Enhanced descriptions from Syndetics:
Multi-level marketing presents a tremendous opportunity for those wishing either to supplement their income or to start a new career. It offers great flexibility as to where and how to work, what to sell, and how much to earn. The author describes exactly what MLM is, the concepts behind it, how it works in practice and how to find the right opening. Emphasizing the need for enthusiasm and personal commitment, he explains how MLM's high international standing is the result of strictly commendable sales practices and includes, in this second edition, detailed coverage of British and Irish MLM law.
Includes bibliographical references (pages 269-272) and index.
What is multi-level marketing? -- Advantages of an MLM business -- How it works -- Making the decision -- Building a successful business -- The basics of successful selling -- Principles of success -- Interviews -- Myths and misunderstandings -- MLM law and good practice.