How to think like a manager: the art of managing for the long run -- Part One: The foundations of management -- Managing people: The R factor -- Quantitative tools: Numbers as the fundamental language of business -- Managerial economics: Guidelines for choices and decisions -- Part Two: The functions of a business -- Accounting and management decision making -- Financial management: Optimizing the value of the firm -- Marketing management: Becoming a market-driven company -- Human resource management: Competitive advantage through people -- The strategic use of information technology -- Operations management: Productivity and quality performance -- Strategic management -- Conclusion -- The role of business in a democratic society.
The text covers the core topics taught in America's top MBA programs. It provides concentrated seminars on everything from accounting to marketing to quantitative techniques, taught by a team assembled from the nation's business schools, including
Includes bibliographical references and index.
How to think like a manager: the art of managing for the long run -- Part One: The foundations of management -- Managing people: The R factor -- Quantitative tools: Numbers as the fundamental language of business -- Managerial economics: Guidelines for choices and decisions -- Part Two: The functions of a business -- Accounting and management decision making -- Financial management: Optimizing the value of the firm -- Marketing management: Becoming a market-driven company -- Human resource management: Competitive advantage through people -- The strategic use of information technology -- Operations management: Productivity and quality performance -- Strategic management -- Conclusion -- The role of business in a democratic society.
Reviews provided by Syndetics
CHOICE Review
The Portable MBA is an anthology that seeks to give the reader "instant MBA literacy," an understanding of today's business environment and language. The book's chapters are written by scholars from America's premier graduate schools of business; they are designed to provide readers with knowledge equivalent to that which would result from attending the first year of a typical MBA program. Although this goal may be a bit lofty, the book does represent a literate, concise coverage of key issues faced by American managers. Chapter topics include managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing, information technology, production management and operations, and strategic management. The nature of the book creates a wide potential audience, including corporate professionals, students seeking an overview of business, new entrants to the work force, MBAs seeking a refresher, and business managers wanting to sharpen their decision-making skills. This work might also be used as a text in an undergraduate capstone business course. Academic and public library collections. -E. Garaventa, College of Staten Island, CUNY
Booklist Review
The Portable MBA might just as appropriately be titled MBA Lite! Editors Collins, formerly of Harvard Business Review, and Devanna, of Columbia University Graduate School of Business, purport to provide "`MBA literacy' without having to go through the time and expense of a formal program." This claim should appeal to many--and the editors do compile a collection of 12 excellent chapters covering topics introduced during the first year of most business administration programs. Each of these chapters is written by a faculty member from among the nation's best MBA schools, who introduces basic management concepts, provides familiarity with the vocabulary of business, and offers a sample of the varied programs available to the would-be MBA. Index. --David Rouse
| Devanna, Mary Anne
BookPublisher: New York : Wiley, 1990Description: xii, 386 p. : ill. ; 26 cm.ISBN: 0471619973 .Subject(s): Industrial management