An invitation to public relations / Simon Moore.
By: Moore, Simon
.
Material type: 
BookPublisher: London : Cassell, 1996Description: viii, 132 p. ; 25 cm. + pbk.ISBN: 0304338117 ; 0304338109.Subject(s): Public relationsDDC classification: 659.2 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 659.2 (Browse shelf(Opens below)) | 1 | Checked out | 24/01/2022 | 00015170 |
Enhanced descriptions from Syndetics:
This text explores the historical roots of public relations and its place in society, providing a critical survey of its functions, and how they are used and abused. The book tackles the business of public relations in its most challenging and controversial guises: in politics, in management, in crisis, and in the worldwide creation of hype. It reviews the advances in communications technology which are creating the new environment faced by the next generation of public relations practitioners. In a blend of business practicality and scholarly research, it provides international examples across a broad range of enterprises.
Bibliography: (pages 129-130) and index.
Three moments of communication -- Walls of sounds: the arrival of public relations -- Up front and in your face -- Us and them -- Original people, original words, original ideas -- Issues management -- Fear and the death of communications -- Tin cans and temples: Public relations and the myths of power -- Lying and evil in public relations -- Truth and purity and the threat of the perfect message -- Liberation by exchange -- 'The ringing grooves of change'.