The new pioneers : building a winning company in the US high-tech market / Mary Cryan.
By: Cryan, Mary
.
Material type: 
BookPublisher: Dublin : Oak Tree Press, 1999Description: 152 p. ; 30 cm + pbk.ISBN: 1860761550; 9781860761553.Subject(s): Industrial management -- United States | Creative ability in business | Success in businessDDC classification: 338.761 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 338.761 (Browse shelf(Opens below)) | 1 | Available | 00075130 |
Enhanced descriptions from Syndetics:
This text provides critical advice and information for anyone looking to break into the American high-tech market. It considers the enormous opportunities, as well as the many risks that companies must be willing to take.
Bibliography: (pages 143-147) and index.
Introduction -- Overview of the US market -- Preparation and positioning -- Market entry strategies -- Establishing a presence -- Partnerships and alliances -- Promoting and selling your product -- Funding -- Pearls of wisdom -- Interviews with successful software entrepreneurs.