Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre and opera / Bonita M. Kolb.
By: Kolb, Bonita M
.
Material type: 
BookPublisher: Dublin : Oak Tree Press, 2000Description: xi, 225 p. ; 24 cm. + pbk.ISBN: 1860761410 .Subject(s): Performing arts -- Marketing | Museums -- MarketingDDC classification: 658.8348 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.8348 (Browse shelf(Opens below)) | 1 | Available | 00075735 |
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Enhanced descriptions from Syndetics:
This text addresses the marketing challenges facing cultural organizations and describes how the more successful ones are responding. It features case examples from countries including the UK, the US, Australia and Japan.
Includes bibliographical references and index.
The new world of cultural organisations -- From high art to popular culture -- The new culture consumer -- The cultural marketing environment -- Funding the cultural organisation -- Consumer motivation and choice -- The cultural product -- Audience research and development -- Market segmentation -- Special issues - Tourism and technology.