Marketing case studies / Jon Sutherland and Nigel Gross.
By: Sutherland, Jonathan.
Contributor(s): Gross, Nigel.
Material type: BookPublisher: London : Pitman, 1992Description: x, 116 p. : ill. ; 24 cm.ISBN: 0273038214 .Subject(s): Marketing -- Case studiesDDC classification: 658.83Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.83 (Browse shelf(Opens below)) | 1 | Available | 00030375 |
Browsing MTU Bishopstown Library shelves, Shelving location: Lending Close shelf browser (Hides shelf browser)
New force - a franchised distributor of electronic components -- The Automobile Association - the role of direct mail -- The English Vineyards Association - a trade association -- Dixon miniatures - manufacturers and distributors of wargame figurines -- Leadon Fine Arts - trader in the fine arts -- Harbour designs - graphic design house -- Ark - a charitable foundation, producing environmentally-friendly products -- Sunsetters - designers, typesetters and printers -- Boxtree - publishers -- Hoseasons holidays - holiday operators -- Cosmetic to go - manufacturer of cosmetics for mail order -- Lynx - a charity campaigning against the fur trade.