MTU Cork Library Catalogue

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Marketing case studies / Jon Sutherland and Nigel Gross.

By: Sutherland, Jonathan.
Contributor(s): Gross, Nigel.
Material type: materialTypeLabelBookPublisher: London : Pitman, 1992Description: x, 116 p. : ill. ; 24 cm.ISBN: 0273038214 .Subject(s): Marketing -- Case studiesDDC classification: 658.83
Contents:
New force - a franchised distributor of electronic components -- The Automobile Association - the role of direct mail -- The English Vineyards Association - a trade association -- Dixon miniatures - manufacturers and distributors of wargame figurines -- Leadon Fine Arts - trader in the fine arts -- Harbour designs - graphic design house -- Ark - a charitable foundation, producing environmentally-friendly products -- Sunsetters - designers, typesetters and printers -- Boxtree - publishers -- Hoseasons holidays - holiday operators -- Cosmetic to go - manufacturer of cosmetics for mail order -- Lynx - a charity campaigning against the fur trade.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.83 (Browse shelf(Opens below)) 1 Available 00030375
Total holds: 0

New force - a franchised distributor of electronic components -- The Automobile Association - the role of direct mail -- The English Vineyards Association - a trade association -- Dixon miniatures - manufacturers and distributors of wargame figurines -- Leadon Fine Arts - trader in the fine arts -- Harbour designs - graphic design house -- Ark - a charitable foundation, producing environmentally-friendly products -- Sunsetters - designers, typesetters and printers -- Boxtree - publishers -- Hoseasons holidays - holiday operators -- Cosmetic to go - manufacturer of cosmetics for mail order -- Lynx - a charity campaigning against the fur trade.

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